Time to enter my sales in Facebook and then click like on my account, then order toilet paper for the oil change. I’ll be there in a second. Let me check this email first. OK. TikTok notification, new episode of Yellowstone. OK. I gotta upload this episode Two-Brain Radio to the secure government server. What? I’m losing it over here, Chris Cooper, can you help?
You are not ADD. You do not have attention deficit disorder. You just don’t have a mental framework to help you focus and get stuff done. I was just chatting with my new friend, Mick, in the UK, and we were talking about overwhelm and he’s in our growth program. He’s growing. It’s awesome. But he says, Coop. I never know which thing I should be working on specifically today. I try to read the emails. I get a third of the way through, and I move onto the podcast and I listen to a bit of that on two-X speed. And then I listen to my mentor’s advice and I go on the Growth ToolKit and I open this thing up. And before I know it, my time is up and I haven’t made progress. What do I do? Here’s the exact advice that I gave him.
The first thing to do is decide when you are most focused during the day. You should probably know this, but just in case, it’s either usually following your workout or first thing in the morning, and you wanna find yourself a quiet spot, a place where you can close the door and you wanna set yourself a clock for an hour. It’s hard to stay focused on one thing for an hour, but you’ll develop the mental strength to do this. I don’t say discipline, by the way, when I’m talking about focus because staying focused is not a matter of discipline. Staying focused is a matter of training and practice, just like any other skill. The reason that we all think that we have ADD and I admit it, I’ve taken the ADHD test several times, is because we just haven’t developed that skill of staying focused.
We have developed the skill of staying unfocused. We have trained ourselves to be unfocused through our phones and our instant messages, but I’ll stay off that topic. So you set aside one hour a day, you close your door, you draw your blinds, you set the clock. Now, what do you do? By the way, you’re gonna do this five days a week. So five hours a week working on the specific thing that you need to do to grow your business. Now Mick’s doing great in our six metrics that we track. He’s trending higher in all of them. His ARM is really good. His retention’s amazing. He wants more clients. And so what he’s gonna do is with his mentor, identify three strategies to get more clients. And that’s all he’s going to focus on for the next month, five days a week, one hour a day. The first strategy was getting his Facebook ads working.
And so in the first hour of the day, he’s going to go into his Facebook ads manager, and he’s going to set up his ads. Then he’s going to set up his pixel or whatever. His second strategy was to set up a bring a friend quarterly event. And then his third strategy was to start goal reviews and start doing affinity marketing. Sounds simple, right? But he wasn’t familiar with all of these concepts. And none of us like to spend time on Facebook ads manager. So we gave him links to the Two-Brain Growth ToolKit. There’s a full course on running Facebook ads. For example, there’s a full course on affinity marketing. For example, there’s a full course on running bring a friend events, for example. And so in that hour, he asks himself a question, do I know exactly what to do? And if he does, then he just does it.
If he doesn’t, then he starts going through the Two-Brain materials. Now the Two-Brain materials are not me standing in front of a podium and lecturing like they were eight years ago. The Two-Brain materials are all done with you. So that means there’s either a template to follow or a screen share to watch and do. In the case of Facebook ads manager, you can just like follow along in one window, or maybe it’s like a worksheet to fill out. So, you know, if MIck starts working on goal reviews and affinity marketing today, he’s going to pull out the worksheet for the seed client exercise. He’s going to book coffee dates with those people. When he’s done that, he’s going to make a list of all of their connections. And he’s going to book goal reviews with 10 clients, and then he’s going to offer to help one connection per client.
Now, right there is about 10 or 15 hours of work, but only if you’re focused. I know people who’ve been trying to do that or get that done for four months. And the reason that they can’t is because they haven’t set aside these windows of focus and they haven’t given themselves the opportunity to practice focus. You are not ADD, you are not even undisciplined. You’re not even unfocused. You simply don’t have a framework to follow to help you get stuff done. And that’s what mentorship is really all about. It’s not just telling you the right answer. It’s not just helping you troubleshoot the problems. It’s giving you frameworks to take the next steps forward, to stay focused on what really matters and to actually get it done. Hope this helps.
Now for a focus drill to employ your new mental skills, focus and click subscribe to Two-Brain Radio for more episodes. Thanks. Here’s Coop one more time.
If you aren’t in the Gym Owners United group on Facebook, this is my personal invitation to join. It’s the only public Facebook group that I participate in. And I’m there all the time with tips, tactics, and free resources. I’d love to network with you and help you grow your business. Join Gym Owners United on Facebook.