I’ve got fantastic news for you:
Revenue is up in gyms around the world from 2024 to 2025—finally.
We know this because we analyze data from thousands of gyms, and we just published it in our “State of the Industry” report. (Get it here.)
Here, I’ll dig into revenue data from Two-Brain’s Top 10 gyms and tell you exactly how these owners are generating so much consistent income.
But before we get into the leaderboard, a little tough love: If your revenue hasn’t increased from 2024 to 2025, you’re falling behind the industry.
But don’t let that ruin your day. If you’re reading this, you’re in the right place. I’ll provide the tools you need to get back on track—and even pull ahead of the average.
On our leaderboard for gross monthly revenue, we present rolling three-month averages. No one-hit wonders. No dangerous discounts or “we’ve gone crazy!” sales. No bait-and-switch high-ticket campaigns.
These are sustainable, repeatable numbers from coaching gyms around the world.
Wow, right?
What’s even more important than the massive monthly revenue totals is the fact that these gyms are still growing. The last time we published this leaderboard, the Top 10 average was about $76,000 per month. Today, it’s is $83,551.
Pushed out annually, that’s more than $1 million a year. For the first time ever, the average of our Top 10 Two-Brain gyms is above $1 million in annual revenue!
Wherever you are in the world, you might be telling yourself things like this:
- “Times are tough.”
- “My market is depressed.”
- “My area is different.”
But these are excuses—stories that let us stay where we are instead of motivating us to reach for new heights.
Every gym on this list has had to overcome the same fears, the same market pressures, the same internal doubts. The thing standing between you and these results is probably right between your ears.
Become a better gym owner, and you’ll build a better gym.
How They Did It
Now, let’s get into the top insights from the highest-earning gyms in the world.
We sometimes find that humble gym owners are reluctant to blow their own horns, so this month I asked their mentors to brag about their clients’ hard work.
Metrics and Work—Daniel Purington
“They consistently show up to calls prepared, and challenges are quickly identifiable because they actively track and review their key metrics. This is key to the success.
“Over the past year, they’ve increased their organic media presence, building out more specific blog content speaking directly to their avatar. Additionally, we’ve improved operations by implementing a CRM, which has systemized much of their communication and intake processes, as well as increased their organic leads.
“The majority of their business is 1:1, small-group PT and semi-private.
“Honestly, what they do that is so special is they track their metrics and are very open and receptive to direct guidance from me, their mentor. In short, they do the work.”
Automation After Systemization—Russell Francis
“He is an absolute ninja on using GLM workflow/automations to provide very relevant information to new leads depending on what they click on the website. He uses very program-specific emails/texts that move them quickly to either a new membership or into long-term lead nurture.”
Systems for Scaling—Ryan McFadyen
“We are helping him dial in his staffing and systems in order to help him stabilize his operations even more and possibly scale to another location soon.”
Avatars and Accountability—Kourtney Brownlow
“This leader focuses on the beginner to grow membership. So he knows the client avatar and creates content around it, and he sells an on-ramp and client journey to someone who needs the accountability. Then he uses the Two-Brain Toolkit to charge what things are worth, raising rates when necessary.”
Sales and Service Packages—David Allen
“His revenue is a result of three tactics: 1. Using the Prescriptive Model for sales to ensure people who need personal training are starting in that service. 2. Removing the three-times-a-week membership option and encouraging people to choose unlimited over twice a week. 3. Pre-sales for supplements each month.”
Lead Nurturing—Oskar Johed
“His revenue is a reflection of his relentless focus on lead nurture and conversion. Together, we built a system to consistently turn cold leads into long-term members. He’s always been strong at getting people in the door—our recent work was about tightening the follow-up process and making sure no one slipped through the cracks. That consistency in front-end effort is now showing up in his top-line revenue.”
Retention and Sales—Per Mattsson
“We followed the steps in Stage 2 and made sure there were no gaps in his business. Very big improvements in the lead-nurture process and in the retention system have given a strong boost to sales. The gym has more than 300 members and an ARM of over €200 (US$232). Great retention and strong sales are keys to success.”
Annual Audits and Staff Development—Kourtney Brownlow
“Two things that really helped: consistently auditing programs and empowering team members.”
High-Value Services and LEG— Lisa Palmer
“He has followed the Two-Brain methodology to a T! He charges a high-end rate at the front end for a premium 1:1 PT package, which leads to greater length of engagement and retention. He has a meticulous approach when it comes to the client journey and is forever looking at ways to improve it with the help of other Two-Brain gyms and the Toolkit. Amazing to think he has achieved this whilst getting married this summer, learning Italian and cultivating his garden.”
How to Boost Your Revenue
Now you know exactly what our Top 10 gyms are doing to generate $70,000-$120,000 a month in revenue.
So what should you do today?
I’ll give you two options so you can take action right now to build your business.
1. Join our Gym Owners United group. When you’re in there, send me a DM to request my guide to generating year-end revenue. You still have time to use the five tactics and make December a great month for your business. Protip: Go a step further and put all my tactics on your 2026 calendar as well so you’re planning ahead.
2. Let’s talk about a detailed plan for your unique business. No one on our leaderboard got there without a mentor’s guidance. We’ll analyze your business and tell you exactly what to do right now to grow it, and then we’ll hold you accountable for doing the work.
To talk about working together, book a call here.
No matter what, do something today.
Your revenue won’t increase if you don’t take action. If you get moving, your numbers will move up, too.
