Guidelines to Exponential Growth

PT Starter Kit:  Want to CRUSH Personal Training Sales?

Here are some general guidelines to success:

  • Drop the Trial
    • Get them started sooner
    • Refine your intro so that new prospects are happy to start today, not “dipping their feet in the water”

  • Make On Ramp 1-on-1 instead of group
    • Ask them “Would you feel more comfortable working with a coach 1 on 1 or in a group?”
    • IF they answer 1 on 1, do you have an answer for them?

  • Sell PT during On Ramp
    • Don’t wait until the end of On Ramp to ask for the sale
    • Talk about the benefits of 1 on 1 training
    • Better yet, show them

  • Produce PT content weekly
    • Establish the expertise of your coaches
    • Let them know what you offer
    • How does it benefit them?

  • Sell monthly plans instead of packages
    • Month to month packages are much easier to set up and require no maintenance
    • They are often worth much more long term

  • Group your membership options instead of creating hybrids
    • Rather than creating a discounted service specific only to a few individuals, try grouping membership options
      • i.e. Ms. Jones does CrossFit, PT, Nutrition and a monthly In Body.  Leave the memberships all separate so she can keep them all for as long as she wants, or drop 1 or 2 options instead of all of them

This is the tip of the iceberg, but a great place to start nonetheless.  Refine the process to maximize the results
If you need more help, we are here for you.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.