Ten years ago, I was at a fitness industry conference, listening to a motivational speaker tell gym owners how to grow their businesses.
The speaker had never:
- Owned a gym.
- Struggled to make payroll.
- Fired their best friend.
- Figured out how to compete with the gym down the street.
“There’s got to be a better way to spend my weekend,” I thought.
In response, I started the Two Brain Summit in 2016—not because I had all the answers but because I wanted to create the conference I needed when I was drowning in my own business.
I can remember the first summit vividly.
Just 53 people met in an antiquated high-school auditorium in Sault Ste. Marie, Canada.
Even in that dark, unfilled cavern, the energy was amazing.
We worked out together, we sat around tables together, and some of us stayed up all night talking.
We came up with real business solutions and we built momentum.
10 Years of Summits
Now, 10 years later, we’re not just celebrating our 10th summit but 10 years of Two-Brain Business helping entrepreneurs build sustainable, profitable gyms.
This year’s summit theme: “the power of 10.”
And that’s not just a cute reference to our anniversary. The power of 10 provides a framework that can transform your approach to business growth.
Here’s what most gym owners get wrong: They think scaling is linear. Get one client, get two, then three and so on. But that’s not how it works.
You need completely different systems to go from one client to 10. And then you need different systems again to go from 10 clients to 100—different space, different equipment, different coaching, different operations.
And then you need different systems again to go from 100 clients to 1,000.
The business that got you to 10 clients will not be the business that gets you to 100. I learned this the hard way as a personal trainer: I was going to people’s houses, and when I got my 11th client, I realized I spent more time driving than earning.
The same thing happened when I got to 100 clients in my gym. Then the same thing happened again when I got crushed at 150.
I had to change the way we did things, I had to get things out of my head, and I had to stop coaching every class.
We’re going to be talking about how to do all this at the summit, and we’ll break down exactly what those transitions look like. What systems do you need at 10 clients? At 50? At 100? What must change and how?
But here’s where the power of 10 gets interesting: You’re going to start with your 10 best clients and replicate them over and over.
This is what Mike Michalowicz—our headliner—teaches in his book “The Pumpkin Plan.” It’s not a vibe. It’s tactical: You identify your ideal clients, you serve them better than anybody else, and then you find more people exactly like them—people who show up, do the work, refer their friends and stick around for years.
You’ll learn exactly how to execute that plan and fill your gym with smiling, high-value clients.
Get Summit Tickets Today—Early Bird Pricing Ends Feb. 1
Build and Lead
Another key concept we’ll explore: What are the 10 things you need to do every week to actually move your business forward?
Not the busy work and not the stuff that feels productive but doesn’t create results. We’ll ID the 10 non-negotiables that will almost guarantee your success.
For most gym owners, this list doesn’t exist, so you’re just reacting and firefighting all day.
At the summit, we’re going to help you identify your 10 most important weekly actions and then build systems so those things happen every single week on repeat.
We’ll also talk about the 10 skills great leaders possess, because growing a business means growing as a leader. Leadership isn’t just one vague personality trait. It’s a collection of specific skills and habits that allow you to handle conflict, give feedback, focus and set vision for your team.
And because you’re a leader, we have two stages—the second is for your staff. Bring them and they’ll get specific training while you’re working on your business.
They’re improving the product. You are improving the process.
People Who “Get It”
Let me be honest with you: Most conferences suck. You sit in a dark room for three days, drinking way too much coffee because you’re bored and trying not to fall asleep.
Somebody tells you to believe in yourself and think positive, and you get pumped up for about 48 hours. Then you go home and nothing changes.
That is not the Two-Brain Summit. At our summit, you work. You’ll be in breakout sessions with other gym owners, actually building your marketing plan, improving your hiring process and polishing your leadership skills.
Example: In 2025, we had people making Instagram posts as a speaker directed them—and hands went up as gym owners booked calls with prospective clients.
To correct the problem I saw a decade ago, here’s a promise: Every speaker is legit. They’ve done what they’ll teach you to do. Mike Michalowicz has built and sold multiple million-dollar companies, for example. These are not motivational speakers. They’re practitioners who are going to show you exactly what works.
I want you to join us in Chicago on June 6 and 7. Every year, a thousand gym owners and coaches show up, and it feels like a family reunion. People are laughing. They’re sweating together in morning workouts. They’re making friends they’ll text for business advice for the next decade.
That’s what summit is. It’s your people—the ones who “get it.” It’s taking the power of you and turning it into the power of 10.
Here are the details:
Date: June 6-7, 2026
Location: Hyatt Regency in Rosemont, Illinois
Tickets: Twobrainsummit.com
Hot Tip: Early bird pricing ends Feb. 1—get $200 off by acting right now.
This is our 10th summit. It’s our gift to the industry.
Back when I was struggling, something like this would have changed my life.
So here’s my invitation: Join us, bring your team, and come ready to work.
Because the power of 10 is not just a theme; it’s a framework, a mindset that can transform how you think about every single part of your business and multiply your impact on the world 10x.
See you there!
