
5 Things That Actually Improve Retention in Gyms
Want to keep your members longer? Chris Cooper lays out the five pillars of retention in a microgym (and some of them might surprise you).

Want to keep your members longer? Chris Cooper lays out the five pillars of retention in a microgym (and some of them might surprise you).

Chris Cooper provides five simple tactics you can use to keep more clients longer. Listen and then take action to grow your business.

Chris Cooper explains why length of engagement (LEG) is better than churn if you’re measuring retention in a gym.

Mike Warkentin lays out the structure Rune Laursen uses to move a host of key performance indicators at his large gym in Denmark.

Rune Laursen produces stat after stat to show exactly how he used an amazing retention plan to build a huge client count at his gym.

If you track metrics and provide the right training, you’ll find that some staff “costs” are actually unbelievably great investments.

If you want 300 or more members, you must work on retention—that’s what our top 10 gym owners did to earn 324-1,034 clients.

Chris Cooper releases an incredible Top 10 leaderboard and shares tips from the gym owners with the most clients.

Hint: It’s not sales. No matter how good you are in the sales office, your gym won’t grow if your current clients are leaving in droves.