Coop explains why the Games aren’t a win for affiliates and encourages CrossFit to look to other fitness competitions that are thriving.
Coop explains why CrossFit affiliates are closing at an alarming rate and outlines what must change to save them.
Chris answers questions he’s received about his plan to save CrossFit, including a big one: Would he buy the company?
With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of CrossFit is uncertain. Chris has a plan to save it.
Free trials lead to price-based decisions and short retention—and they have low conversion rates, too. So, what should you do instead?
A subpar sales strategy will put you into a race to the bottom in your local market. Stop competing on price and do this instead.
If you sell by free trial at your gym, Chris Cooper has a challenge to help you figure out if you’re letting prospective clients slip away.
Many gym owners still rely on free trials to attract new members, but are they actually helping your business? The data says no.
CrossFit is for sale. Chris Cooper presents 11 ways a new owner can turn around a company gym owners and coaches depend on.
