Net owner benefit (NOB) is one of the most critical business metrics: It’s the total reward for owning a gym.
It might include salary, dividends and things the gym covers, like a cell phone or vehicle.
Get this: Our NOB leaderboard screening gets wild these days because so many of our top owners are building empires. Some run two or three gyms, others have additional companies, and others have investments that are paying off in a big way.
If we look at total NOB numbers for Two-Brain clients, they’re off the charts, so today we’re showing NOB from one gym only.
This will give you perspective: Here’s what’s possible in a single gym.
Can you move above these numbers? Yes—we teach gym owners how to do that in our Tinker Mastermind.
Before I reveal our new leaderboard, I’ll tell you why this metric is so important.
It’s not all about the money.
It’s about making an impact, making a profit and making it home for dinner.
But if you can’t afford dinner, you have a problem.
I was there: broke and arguing with my wife about the grocery bill.
I didn’t make it home for dinner, I didn’t make a profit, and my impact was reduced because I was stressed. Things were so bad I was in danger of losing my gym, which would have erased my impact from my community.
You need steady, reliable income from your business. It’s your compensation for taking risks and improving health in your town.
But let’s go beyond survival. I want you to have surplus income.
I want that so you can live the life you want—and because I know how gym owners treat surpluses: They give back and they reinvest.
If you make enough to provide for your family, I know you’ll put the rest to use creating jobs, building new businesses, supporting the economy and leaving a legacy for your family. Your surplus will change hundreds or thousands of lives.
With that in mind, here’s our new leaderboard:
Remember, these are rolling three-month averages from one gym. This is consistent income for an entire quarter.
Push it out to a year and No. 10 is taking home US$189,684. No. 1 is taking home $357,204.
How They Did It
Now, our mentors reveal how their clients posted these amazing numbers:
Mentor: Daniel Purington
“This is pretty standard for this gym owner. His gym does an amazing job with lead nurture and sales. They have a dedicated sales team for NSIs, practice the standard Two-Brain Prescriptive Model, and present offers clearly and concisely.”
Mentor: Liam O’Toole
“The owner is very focused as an entrepreneur and always knows his data. He delivers exceptional services, which leads to a low churn and high length of engagement. His continued focus allows him to live the life he wants and keep his gym operating at the highest level.”
Mentor: Kenny Markwardt
“The owner treats his business like it’s an incredibly high functioning establishment. In other words, he hires, trains and operates as though it were a multi-million-dollar company.”
Mentor: Anastasia Bennett
“She has been in Two-Brain for years. It’s not just one thing; it’s everything.”
Mentor: Eric Conner
“They do a lot of personal training, some specialty semi-private groups—nurses, kids—as well as a corporate account.”
And here are two quotes from the gym owners themselves:
From the Owner: “We’re boring: We’ve been maximizing profit and revenue over the 13 years of gym ownership and nine years with Two-Brain. We’re focused on higher price point services and overlapping personal training. This has allowed me to increase revenue faster and my coaches to make more money per hour.”
From the Owner: “Increasing my NOB has been a goal of mine for the last three years. Each month, I’ve been finding small ways to do so. Some of the biggest changes that helped: adding semi-private training, training staff to take on some of my lower tasks, and, last but not least, talking with other similar owners in Two-Brain—collaborating and sharing ideas.”
You Can Earn More, Too
I love this leaderboard because it shows that it is possible to create a great career in the fitness industry.
That wasn’t always the case.
These gym owners are generating income that allows them to live the lives they want.
They’re making an impact, making a profit and making it home for dinner.
I want the exact same thing for you.
Our top earners all started in the same place: mentorship. To increase your income fast, book a call to talk about working with a business coach.
