“I need more leads!”
This is probably the thing I hear from gym owners most often.
Here’s the good news: You might not actually need more leads. You might just be missing the leads you already have.
A marketing “funnel” is the path a lead takes to become a client. When drawn out, the path looks like a funnel because not every lead will become a client. You might have 10 leads at the top of the funnel, five at the midway point and one who actually signs up.
Most gym owners don’t build clear marketing funnels. Most just wait and hope, “give it time,” or trust the universe to do their marketing. They say things like “we’re the best gym in town” and “our clients love us” and hope that’s enough to grow the gym.
It’s not.
You have to be deliberate about marketing.
This audit will show you where your funnels are missing pieces and where they’re leaking. And you might be missing some critical funnels altogether.
We build each of these funnels with you in the Two-Brain mentorship program and show you how to maintain them for peak flow forever.
1. The Referral Funnel
Funnel Checklist
Top: I’m booking Goal Review Sessions with all my clients at least twice per year.
Middle: I’m using Affinity Marketing to identify the best possible referral from each client and then booking that referral for a 2:1 workout.
Bottom: I’m signing up at least three clients from referrals every month using a consultative sales process.
2. The Organic Social Media Funnel
Funnel Checklist
Top: I’m posting at least five pieces of content every week to at least two platforms, such as Facebook, Instagram, TikTok or Google Business Profile. I have at least two calls to action every week.
Middle: I’m using a nurture strategy such as sell by chat or an email list to convert leads into No Sweat Intro appointments.
Bottom: I’m using a consultative sales process to convert at least 70 percent of appointments into clients.
3. The Content Funnel
Funnel Checklist
Top: I publish a podcast, blog or YouTube video at least twice per week.
Middle: I have a “container” for leads—either a public Facebook group or an email list, where I can continue the conversation and nurture leads to book a No Sweat Intro.
Bottom: I’m using a consultative sales process to convert at least 70 percent of appointments into clients.
4. The Paid Ads Funnel
Funnel Checklist
Top: I run three ads at a time on a minimal budget. I am constantly checking my ad metrics, revising ads and amplifying those that are working best.
Middle: I capture client contact info through form submissions or retargeting pixels.
Low-middle: I move leads into conversations through email or sell-by-chat strategies.
Bottom: I’m using a consultative sales process to convert at least 40 percent of appointments from paid ads into clients.
Just Start Marketing!
You’re going to have questions, I know. Stuff like:
“Do I have to do paid ads? Even the checklist looks complicated.”
And, “Why do I have to do so much? I just wanna coach!”
And, “Where do I even start with all this?”
I get it. It looks overwhelming.
But a mentor breaks this all down into actionable steps, makes it simple and even gives you stuff to copy and paste.
You don’t need to be good at marketing to start marketing.
I’ve created a complete checklist package for gym owners: everything you need to do to reach $100,000+ in annual income. To get it, send me a DM on Facebook.
