Gyms fail due to a lack of leadership.
I know—the economy is bad, the local market is saturated, a new gym opened down the road, and your staff members won’t follow instructions.
I’ve owned a gym for decades, and I’ve said stuff like that, too. But I know that I said it to obscure the real problem:
My gym had smashed into the hard limit of my leadership capabilities.
My friend Aaron works with autobody shops and has this line all over his HQ and his T-shirts: “Fix the owner, fix the business.”
It’s 100% accurate.
So I’ve got a resource to help you fix the owner: my “Four Avatars” guide.
This is a fantastic resource that will help you improve your sales, coaching and leadership skills by teaching you how to best interact with four different types of people:
- Fact-based extroverts
- Fact-based introverts
- Relationship-based extroverts
- Relationship-based introverts
A good leader uses the right approach with the right person. A bad leader refuses to tailor their style and fails to connect with people.
An example:
😁 Relationship-based extroverts are enthusiastic and eager to please—and they can easily overextend themselves because they don’t want to say “no.”
👿 A bad leader hears “yes” and “sure thing” and keeps piling on work. When the struggling staff person misses deadlines, the boss is furious with the team member.
👩✈️ A good leader recognizes the staff member is a relationship-based extrovert and evaluates workload before adding more. The leader also reminds the staff member that saying “no” is better than overpromising and failing to deliver.
Similarly:
🤬 You can micromanage a fact-based extrovert for about a day before they want to quit.
🙄 You can send a fact-based introvert running for the door by laying out a list of rules and then ignoring all of them without explanation.
🫣 You can destroy your connection to a relationship-based introvert by correcting them in front of others.
Level up Your Leadership
To lead effectively, you need to be flexible and tailor your communication style to each person.
You don’t have to be everything to everyone. I don’t expect you to be a chameleon.
But if you want to give your best to people and get their best in return, you need to start where they are.
Real leaders read the room. Bad leaders wreck it.
To improve your leadership, coaching and sales skills, send me a DM to request my “Four Avatars” guide.
