“HYROX: the biggest opportunity for coaching gym owners that we’ve seen in a long time.”
Two-Brain CEO John Franklin said that when we sat down together to discuss the ultra-popular fitness race that has everyone excited, from gym clients to fitness entrepreneurs.
John was fresh off his first HYROX race and had a glowing report: It felt like the early days of CrossFit, when elites and average Joes could show up at the same event and have an amazing fitness experience.
HYROX is set up for that: The race is always the same, and various divisions ensure people can have fun at the right level, individually or as part of a team.
I like anything that gets people off the couch, but I love things that get people off the couch and into gyms. I especially love things that put smiles on the faces of high-value gym clients and keep them fired up to train.
HYROX does all that, and its low affiliation fee provides fitness entrepreneurs with an opportunity for huge ROI.
That’s not hyperbole. Check out this real monthly revenue breakdown from a gym in the Netherlands:
Now check out the ROI—it’s about 83x for this gym owner:
More good stuff: Another gym added $100,000 in annual revenue by adding just two HYROX classes per week to the schedule. Balance that against an annual affiliation fee of about $1,500 (HYROX has annual and monthly plans, and rates vary slightly between North America and Europe).
I’ll give you two final data points: In spring 2025, another Two-Brain gym owner said 42% of his leads were looking for HYROX training, which he’s happy to provide. He sold 31 HYROX memberships in four months.
These are real numbers from real gyms.
So affiliation really is a no-brainer—if you have a plan to create your program, market it and sell it.
Remember, you can lose money on anything if you don’t have a clear plan to generate ROI. “If you build it, they will come” doesn’t work in the real world.
To make it super easy for you to cash in on fitness racing, I created a step-by-step plan: “The Complete Guide to HYROX Affiliation for Gym Owners.”
In the guide, I cover:
- Equipment
- Affiliation
- Marketing
- Programming
- Pricing
- Scheduling
Hundreds of gym owners have already asked me for this guide, and they’re using it to build world-class HYROX programs.
To get the guide and create your own high-ROI HYROX program, send me a DM through Gym Owners United. I’ll fire it right over.
And if you want to dig into our complete analysis of HYROX, the full video is here:
