Net owner benefit is a critical gym metric: It’s your personal income, dividends, profit distributions and extras.
For example, if your gym covers your vehicle payment or cell phone, that should be included in your NOB number.
NOB is the sum of every benefit you get from owning your business, and you should work with your finance pros to maximize this number.
I recently cranked out a new resource for gym owners: “How to Find the Hidden Money in Your Business.” (Get it by sending me a DM here.)
I’m going to dig deeper into one NOB-related tip because too many gym owners are leaving cash on the table.
A Strong Financial Move
If you haven’t done this already, do it today:
👉 Meet with your accountant to ensure you’re paying yourself in a way that minimizes taxation.
In this conversation, your finance pro should tell you exactly how to legally reduce your taxes as much as possible.
🇨🇦 Example 1:
One Canadian Two-Brain gym owner started paying himself $110,000 in dividends instead of salary.
This resulted in increased personal cash flow of $5,200.
Instead of paying into a federal pension plan and letting the government tell him when he can access his money in retirement, the gym owner invested $5,200 in an S&P 500 ETF through a tax-sheltered account. He reinvested all dividends.
The fund posted a total return of about 35 percent in 2024—it was a very good year for that particular fund—and he paid no tax on the gains.
📈 So he had $7,000 after a year. It’s accumulating today, and he can withdraw it at any time tax-free.
🇺🇸 Example 2:
One American Two-Brain gym owner restructured his compensation to take $100,000 NOB split between a reasonable salary (according to the IRS and his accountant) and S Corp distributions.
The owner reduced self-employment tax and increased personal cash flow by $5,300.
He invested the $5,300 into the VOO ETF inside a Roth IRA and reinvested all dividends.
That S&P 500 ETF returned almost 25 percent in 2024.
📊 On Jan. 1, 2025, that $5,300 was worth about $6,600—with no tax paid on the gains.
Every Dollar Counts
Every dollar counts—especially when you’re talking about the dollars in your bank account.
All countries and jurisdictions have different tax codes, and it’s always worth your time to check with a finance expert who can help you pay the government what you owe—but not a penny more.
What if a simple, one-hour phone call with an accountant eventually put an extra $6,600 in your account?
You’d get huge ROI on that hour and you would be $6,600 closer to millionaire status.
You might not earn 24-35 percent or more every year, but you get the point.
Here’s what I want for you:
✅ Hit your personal income goals ($100,000 is a good first target).
✅ Reach millionaire status (or your personal net-worth goal).
I’ve given you something to do today, but that’s just one tactic gym owners use to increase NOB and net worth.
If you want to hear about the complete roadmap to wealth. Let’s talk about your goals and how we’ll accomplish them.
To do that, book a call here.
