Here’s a tip: If you think you might have ADHD but you don’t have trouble getting your workouts in, you probably don’t have ADHD.
You probably just don’t have focus.
Focus is a skill. You have to practice it to get it—and to keep it.
The good news is that skills can be learned.
One of our insider mantras at Two-Brain is “fix the owner, fix the business.” Our mentors understand that if we help the business owner develop the right skills, we will help the business get better results.
More and more, our data set shows that clients with the ability to focus outperform everyone else, even when they’re given the same strategies and tactics as everyone else.
If you have the skill of focus, you can find the most important work and repeat it over and over, building your business.
Here’s one more place focus comes in: Lack of focus makes it hard to get started on the work that matters. But lack of focus also makes it easy to stop doing the work that matters.
Many gym owners have the motivation to start things: “Make a Facebook post? Got it!”
But many also don’t have the focus to keep doing the right things repeatedly.
It’s not hard to get someone started on their exercise program. It’s very hard to keep them from stopping. Right?
Well, it’s the same with improving your business. It’s not hard for a mentor to get you excited about a new idea. But it’s hard for anyone to keep you excited about business tasks.
Another of the key traits of our top-performing gym owners is this: When a mentor tells them to do something, they do it and keep doing it until the mentor tells them to stop.
They don’t stop writing blog posts when they get bored. They don’t stop running ads when their cost per lead goes up or down. They don’t stop asking for referrals after the first time.
As John Franklin, Two-Brain’s chief marketing officer, likes to say, “Find what works, then keep doing it until it stops working.”
Sometimes gym owners start something and stop before it even has a chance to start working! Sometimes they quit because it’s hard; sometimes they quit because they’re bored.
In fact, people who are quick to point out a lack of “discipline” in their gym clients are often guilty of the same problem in their businesses. It’s not laziness or ADHD; it’s lack of skill.
Skill comes from habits, and habits come from practice.
Make Your Choice
In “The Golden Hour,” I explain exactly how to create entrepreneurial habits that become skills you have for life.
I tell you what to do every single day to grow your business—it’s a seven-day plan you can repeat forever. I even provide a six-week challenge so you can build habits and build your gym.
You’ve got three options right now—and only two of them are good:
1. Do nothing and hope your business improves on its own (it won’t).
2. Get “The Golden Hour” and start doing the work that will put you in the top 12.5 percent of gym owners in the world.
3. Join Gym Owners United and work through the Golden Hour Challenge I led starting on Nov. 1, 2024. (You can find all the instructions in that group, day by day.)
I know that if you do the work, you’ll earn $100,000 a year (to start) and be well on your way to millionaire status. The sky is the limit if you can focus.
I also know your gym will struggle if you lose focus and fail to do the right things at the right time. Or if you get distracted and quit doing the right things.
There is no secret formula for success. Everything you need is freely available.
You only have to learn to focus.
Will you?
