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Episode 62 – The Power of Stories

Today we talk about using the power of stories to help grow your business, help your clients, and help you live a better life.  Today I share some personal stories and strategies for how to connect better with clients when telling a story. I also talk with Jason Cohen about how he is using the power of stories to help veterans with PTSD.

The 2017 Two-Brain Summit is coming this June 3rd and 4th in Chicago. Be sure to register now!

In this Interview:

  • My first phone call with Greg Glassman
  • The “Hero’s Journey” and how it applies to CrossFit
  • How Jason Cohen is helping Veterans with PTSD
  • Why stories are so effective for sales and marketing


  • Testimonials versus client stories
  • The gamification of CrossFit and exercise
  • Extrinsic versus intrinsic motivation

About Jason:

Jason Cohen is a former Marine where he was originally introduced to CrossFit.  After five years he retired from the Marine Corps and got his degree at the college of Charleston. Jason then started coaching full time. He is now the founder of SemperFit Squad, a company that provides workout plans based around stories to help veterans with PTSD.     


0:57 – The true power of great stories

1:56 – A personal story about Greg Glassman

3:20 – An introduction to telling great stories

4:09 – The hero’s journey within a great story

5:50 – The hero’s journey boiled down more simply and applied

7:33 – Why does the hero’s journey matter to you?

7:59 – Making Joe the hero of his own story

17:13 – The real happy ending for a client

17:39 – How does a coach fit into a story?

18:17 – Jason Cohen Introduction

19:03 – Jason Cohen’s Story

20:57 – How stories can help veterans diagnosed with PTDS

23:54 – Compelling someone with PTSD to get started exercising

25:43 – The gamification of exercise and CrossFit

27:06 – Moving people from extrinsic to intrinsic motivation

27:51 – Placing people into life like stories within a CrossFit gym

30:41 –  Drawing people in to stories where they feel like the hero

31:14 – How does placing someone in a scene help someone with PTSD?

32:40 – Developing a platform for veterans in need with PTSD  

33:35 – Where to find Jason’s scenarios to try them out   

36:14 – Getting wrapped up in a story

37:05 – Where the mentor, or coach, in the hero’s journey comes in

39:36 – The first test for a client, the social test

41:44 – The second great test for a client, becoming injured

44:51 – The implementation of the prescriptive model by creating heroes

45:37 – Why are stories so effective for sales and marketing?

49:01 – Testimonials versus a client story

49:59 – A client’s primary barrier to signing up for CrossFit

50:20 – The 2017 Two-Brain Summit Announcement


Today’s Mission:
It’s June 6th 1944: D-Day. You’re with the 101st Airborne flying high above the Douve River taking heavy anti-aircraft fire. Your unit’s mission is to destroy 2 bridges over the river so the soldiers on Utah beach can push forward. As you approach your jump window, your aircraft takes a hard hit and loses its #2 (starboard) engine. The time to jump is now or never…GO GO GO.
As you hit the ground you check your map and realize you’re over 1 click south of your drop zone. You’ve landed in thick marsh and walking through the mud is like dragging your feet through wet concrete. To make matters worse, you’ve got to get prone from time to time because enemy patrols saw your open chutes and are on the hunt for you and your men.
Your Mission:
Complete 5 Rounds of:
20 Meters Trudging through the marsh (walking lunge steps)
:30 prone hiding from the enemy (Plank)
Post your time to comments.

Contact Jason:

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