Kyle Posey, founder of Powered by Awesome, joins us on the show today. His company specializes in lead generation and marketing for micro gyms. I met him in Atlanta at an affiliate summit a few weeks ago where we had a chance to chat. He is an all-around great guy and truly believes in helping others first.
A quick side note: The day after I did this interview I was on a free call with an affiliate. At the end of the call he told me that Kyle had referred him to me. This is the kind of guy that Kyle is.
Always helping and putting others first!
In this Interview:
- What you’re doing to sabotage your business
- How to get out of your own way
- How to generate more leads
- Are CrossFit gyms learning marketing faster than most?
- The romanticization (I made that word up) of the “hustle”.
- Where do hot leads come from
- Analysis of the CrossFit brand
Kyle is the CEO and founder of Powered by Awesome, a lead generation and marketing company. They specialize in creating websites for CrossFit affiliates across the world. Powered by Awesome has been around since there were fewer than 60 gyms worldwide and they have been creating cutting edge websites for over 12 years. The company loves fitness and community and this is the driving factor behind creating websites that will actually help your business do better!
0:17 – Kyle Posey Introduction
1:58 – How Kyle got started in CrossFit
4:13 – Dissecting the skull and crossbones logo
6:09 – These things used to work in CrossFit but not anymore
7:32 – Why is CrossFit trending in a new direction for marketing
8:24 – Are CrossFit gyms learning marketing faster than most?
10:43 – You don’t know how valuable your service and brand is
13:19 – The romanticisation of the “hustle”.
14:30 – Stop acting like a salesman
18:07 – Getting more people into your box
21:11 – What makes a website convert more customers
27:48 – The difference between hot leads and cold leads
29:33 – How to approach hot vs cold leads
31:06 – Where do hot leads come from
36:17 – How to find more people like your top members
38:18 – Creating a more general gym experience
39:38 – Motivating best clients to refer more clients
40:51 – The dogma about marketing
43:34 – Analyzing the CrossFit brand
45:49 – Screen time vs face time and marketing
47:58 – First steps to refining your marketing approach
50:07 – Ask your clients what their favorite thing is about the gym
51:58 – The importance of an outside expert
52:18 – How to reach Kyle and Powered by Awesome