Pieter-Jan Buysmans is the owner of CrossFit Hasselt in Belgium.
He’s also an innovator. When a back injury sidelined his career as a professional snowboarder, Pieter found CrossFit. Now he owns two gyms, and his systems are so dialed he ran both remotely for six weeks after a recent surgery.
This time away from the day-to-day operation gave him weeks to pursue new ideas and growth–the things we call “CEO Time” in Two-Brain Business. But he’s been pursuing the idea of Heart Rate Monitoring for over a year.
In this second of two episodes on Tech, Pieter walks through using heart rate monitors from two perspectives: as a coach and as a gym owner. Are they effective training tools, or just a nice novelty? We’re going to find out.
Interpreting HRV Trends in Athletes: High Isn’t Always Good and Low Isn’t Always Bad
Orange Theory’s Average Franchisee Revenue in 2013 was $759,017. They’re looking at one small slice of the fitness picture. CrossFit gyms should be reaching double that number, minimum. Opening an Orange Theory requires a net worth of $500,000, liquid assets of $150,000, a $39,500 franchise fee and an 8% annual royalty/ad fee.
Opening a CrossFit gym requires less than a monthly car payment, with no contract or financial “net worth” requirements WHATSOEVER. This means it’s very easy to open a CrossFit gym…but harder to keep it open. Luckily, there’s RampUp.
Recorded on March 18, 2016.