Daily Directive: Sept. 9

A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Update


The most profitable gyms in Two-Brain don’t make all their money from group classes.

The Top 15 most profitable gyms earn an average of 12-15 percent of their revenue from personal training and 5-8 percent from nutrition coaching.

Your clients should determine the services you sell. And those services should determine the space you rent and the equipment you need.


Daily Lesson


How do you know what services your clients need?

How do you set your schedule?

And—most importantly—how do you fix those things if you screwed them up? (We all screwed them up. Don’t worry.)

You can read more here or you can let us help you. Call my team to talk about mentorship.


Daily Directive


After you’ve audited your facility, equipment and operations, it’s time to measure your retention.

Pull your retention data from your gym management software. You’re looking for “length of engagement” in Wodify or Arbox (which we recommend. Other software makes retention measurement pretty challenging).

Then pull out your Client Journey map.

Where do people drop off?

How often should you be reviewing goals with a client?

If you’re not sure how to improve client retention—maybe the most important metric in your business—you can read more here or build a Prescriptive Model in your gym with the help of a mentor.

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