Daily Directive: Sept. 21

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update

A lot of us opened a gym so we could have a job coaching.

It’s definitely the reason I opened mine. After working for someone else for three years, I simply couldn’t see a way to make enough money to support my family while being an employee.

So I opened a gym. I struggled for years until I found a mentor. I put my family through stress and poverty. But if I had to choose, I’d still take the entrepreneurial path. And if you’re reading this, you probably would, too.

But we’re the exception. Most coaches just want to coach, and if you can provide them enough opportunity, they’ll be happy.

Many owners privately confess to me that they’d be happier “without the business stuff.” Others are excited to create opportunities on the platform they’ve built. And many—unfortunately—have sacrificed too much for their staff.

The secret to creating an amazing opportunity for others is to build a solid, sustainable platform; give them opportunities according to their life goals; and mentor them to reach their goals.

This week, I’ll tell you how to do all of it.

Daily Lesson

Here are the steps to building great careers:

A chart outlining the path to building a career

Daily Directive

Book Career Growth ToolKit meetings with your staff for the rest of the year.

If you held a staff retreat for the Two-Brain Summit over the weekend, make sure you book your next one-on-one meetings in three months! Use the Summit to push them and the next meeting to pull them forward.

Weekly Schedule for Two-Brain Clients

All times Eastern.

Sales Tactics With Jeff Burlingame: 11 a.m. today

Personal Training and Online Coaching With Rob Connors: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Building Youth Programs With Gretchen Bredemeier: 11 a.m. Thursday

Nutrition Business with Jen Broxterman and Lindsey VanSchoyck: 11 a.m. Friday


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.