Daily Directive: Sept. 18

On a green background, the Two-Brain logo and the words "daily brief."

Daily Update

If you broke down the elements of fitness and organized them according to priority, you’d draw a pyramid.

At the base of that pyramid would be nutrition. On top of that would be exercise, then sleep, and then mindset.

Your pyramid might be slightly different. CrossFit’s pyramid is different.

But we all still put nutrition at the base, right?

A pyramid depicting how to get clients results - sleep, eat, move, manage

Daily Lesson

Good coaches who want to get their clients results must focus on the whole picture: sleeping, eating, moving and managing life.

If I’d understood this principle when I started coaching in 1996, I’d have opened a nutrition practice with a squat rack out back in the alley. Instead, I focused on what I loved—powerlifting, at that time—instead of what would get my clients results.

These elements of fitness are intertwined. You can’t out-exercise a bad diet. But you can’t out-diet depression, either—that’s a recipe for an eating disorder.

Read the rest here: “Getting Clients Results: Your Priorities.”

Daily Directive

Think about this question over the weekend and take action on Monday:

What’s really stopping your clients from reaching their goals?

Is it a clear plan?

Is it a clear “next step”?

Is it understanding why they’re doing this workout, right now, today?

Is it distraction? Problems at home? Lack of sleep? The “carb closet” beside the kitchen?


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.