Daily Directive: Nov. 3

Daily Brief - Version with Two-Brain head

Daily Update


Most gym owners who claim “Facebook ads don’t work for me!” are actually wrong.

Facebook ads do work. They generate leads. And the leads visit your website—but they don’t like what they see. They exit your sales funnel at that point.


Daily Lesson


Lead generation is a bit like trying to drink from a hose: It doesn’t matter how hard you blast the water if you don’t hit your mouth.

Here’s how the top gyms in Two-Brain get so many leads and then get those leads to book appointments: “By the Numbers: Leads and Set Rate.”


Daily Directive


Calculate the number of leads you got in October. Then calculate your “set rate”—how many of those leads booked a consultation with you?

Next, create a plan to improve your set rate by doing what I do: Find the best in the world and copy their process. (Hint: I shared tips from industry leaders with you via the link above.)

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