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Daily Directive: July 16

A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Update


You own a coaching business, not a gym.

The last three months have proven it: Your business is more about client relationships than space or equipment.

Covid didn’t change the industry; the pandemic merely increased the speed of its natural evolution. We leaned on different technology, we learned new things, and we compressed years of growth into months. Covid just brought the future to us faster than planned.

And the future of fitness coaching involves more than just exercise.

Daily Lesson


Our sister company, Two-Brain Coaching, teaches the SEMM model: sleep, eat, move and manage. It also teaches habits-based coaching instead of a reliance on one particular method, like CrossFit or macro counting.

With this approach, coaches can become more resilient and less reliant on brand dogma, and they can actually help their clients more.

How do you coach your clients on sleep, mindfulness, nutrition and exercise?

You can start with the daily sample of SEMM programming that we call the Virtuosity Plan: Click here.

You can read more about specific topics here:

“Developing a Healthy Relationship With Food”

“Coaching Mindfulness: Myths About Mindset”

“Why I Dropped Macros for ‘Happy Face’ Nutrition Coaching”


Daily Directive


Look at tomorrow’s workout for your general group class.

How should your clients sleep tonight to prepare for that workout?

How should they eat to make sure they’re ready?

What should they reflect on after the workout?

Tell them.

You’ve just programmed for SEMM—sleep, eat, move, manage—and vastly improved the value they receive from your service.

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