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Daily Directive: July 14

On a green background, the Two-Brain logo and the words "daily brief."

Daily Update


Ontario gyms are scheduled to reopen Friday, July 17—except for the metro Toronto area.

But one fact remains: Tying coaching businesses and microgyms to the “big-box chains” hasn’t helped our cause. We need clear and transparent leadership in the fitness coaching business.


Daily Lesson


This week, I’m sharing stories about and strategies for delivering your coaching practice without a physical location.

Today, we’re going to talk about coaching off site: in your clients’ homes, on their sports fields or at their workplaces.

Read more here: “Coaching Without a Gym: Going Off Site.”

Certified Two-Brain mentor Brian Strump knows how to keep clients for 10 years (he’s done it). Listen to his interview on Two-Brain Radio: Click here.


Daily Directive


On our podcast, Brian talks about “mapping your client journey.” If you haven’t done so yet, record your client’s journey from your intake process through cancellation—even if that cancellation is 20 years away.

Then read this: “The New Client Journey: Design and Deliver.”


Weekly Schedule for Two-Brain Clients


All times Eastern.

Guided Meditations With Colm O’Reilly: 8 a.m. each weekday (in Growth Group on Facebook)

Sales Tactics With Jeff Burlingame: 11 a.m. every Monday

Online Coaching With Josh Grenell: 11 a.m. every Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. every Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. every Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. every Friday

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