Daily Directive: July 13

A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Update


Your gym is a tool. It’s part of your coaching practice. But it’s not your entire practice—not even close.

Many gym owners are wrestling with tough decisions about their bricks-and-mortar locations right now. Most of our expenses, as owners, are tied up in our physical spaces: the rent, the equipment loan, the staff, etc.

But what if you didn’t need that space at all?

What if you could operate your coaching practice without the millstone of a lease?


Daily Lesson


This week, I’m going to share three proven strategies for running a coaching business without owning or leasing a physical space.

Even if you have a physical space now, these are all viable options for your future—or options you can add to your current business to create opportunities for your coaches and grow your revenue.

Read “How to Coach Without a Gym.”


Daily Directive


Calculate how many clients you would need to make your target income without the expenses tied to your bricks-and-mortar location.

Assume your clients will pay the same rate they’re paying now (in truth, online coaching is usually priced higher than in-person group training).


Weekly Schedule for Two-Brain Clients


Guided Meditations With Colm O’Reilly: 8 a.m. each weekday (in Growth Group on Facebook)

Sales Tactics With Jeff Burlingame: 11 a.m. Monday

Online Coaching With Josh Grenell: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday

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