Coronavirus Response: May 28

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update


As some gyms open, others are still stuck in legal limbo. But as frustrated as you are, your clients are even more frustrated. Dedicate your time to giving them rays of hope:

– Write messages outside their doors in sidewalk chalk.

– Drop off an odd object and have them deliver it to another member’s house.

– Host a daily “coffee time” and talk about their wins.

– Host Bright Spots Friday every week.

Lead them to happiness and they’ll follow you back to the gym later.

Here’s one for you: Gyms that have made it through the shutdown report high return rates, many intros booked and high interest from new clients. Two-Brain will have full data next week!


Today’s Tactic


Tell the story of why you opened the gym in the first place.

What was your goal? Whom did you want to serve? Why did you choose your method (CrossFit, jiu-jitsu, dance, etc.)?

How many clients do you want to help at one time? How will you know when you’ve been successful?

Publish the story to your blog. Share to your social media.

Remember: You don’t have to be a good writer to tell a great story (I’m not!).


Key Resources


Podcast: “How to Lead in a Crisis: The CALM Model”

General strategy and tactics: “How to Reopen Your Gym”

Exact steps: “How to Reopen Your Gym: The Reopening Checklist”


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.