Coronavirus Response: May 26

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update


Whether you’re back in business or getting ready to reopen, you’re probably using this opportunity to set yourself up better for the future. That might include upgrading your gym management software.

Read “The 7 Best Gym Management Software Platforms: Our 2020 Review.”


Today’s Tactic


Open your gym management platform and start a stopwatch. Hit stop after you’ve calculated the following key metrics:

– LEG (length of client engagement).

– ARM (average revenue per client per month).

– Total revenue.

– Profit (if your platform allows you to do so).

– New members.

– Lost members.

– Net membership.

– LTV (lifetime value).

If you’re a Two-Brain client, instructions for calculating each number can be found on the Growth ToolKit: Metrics Reporting, Milestones 1-3. Use the Two-Brain Dashboard to track your metrics and see growth over time.

If you’re not a Two-Brain client yet, download a free spreadsheet for tracking metrics: Click here.


Key Resources


To succeed in the new era of gym ownership, you have to go deeper. A client’s program is more than your workouts. Today, you’ll learn how to design a program based on a client’s primary need and then deliver it with excellence.

Chris Cooper: “The New Client Journey: Design and Deliver.”


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.