Coronavirus Response: April 28

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update

As more governments roll out their plans to reopen, it’s becoming clear that a full return to “normal” will take months—if it ever comes. This isn’t pessimism or sensationalism; leaders must face the hard truth of their situation even while remaining optimistic about the future.
Luckily, there’s hope: The pivot to online coaching has been successful for almost every coaching business, growth has already begun for many, and some are even asking the question, “What if I don’t want to go back at all?”

Today’s Tactic

Role-play 10 online No Sweat Intros. Practice the Prescriptive Model: Ask potential clients for their goals, tell them what they need to reach them, then ask if they’d prefer to be coached in a small group or 1:1 with you—in person or online.


Premier Doug Ford says that Ontario’s plan is “a Growth ToolKit, not a calendar” and that large gatherings will be restricted for the “foreseeable future.”

Key Resources

Blog by Chris Cooper: “How to Move Entirely Online: The 11-Step Process to Shift Your Business Forever”
Video: Watch Chris’s Zoom presentation of “How to Move Entirely Online”

Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.