Coronavirus Response: April 21

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update

Gov. Brian Kemp allows gyms to reopen in Georgia this Friday. But it won’t be business as usual.
From an April 20 State of Georgia press release:
“Given the favorable data, enhanced testing and approval of our health-care professionals, we will allow gyms, fitness centers, bowling alleys, body art studios, barbers, cosmetologists, hair designers, nail care artists, estheticians, their respective schools, and massage therapists to reopen their doors this Friday, April 24, 2020. …
“This measure will apply statewide and will be the operational standard in all jurisdictions. This means local action cannot be taken that is more or less restrictive. … The entities that I am reopening are not reopening for ‘business as usual.’ Each of these entities will be subject to specific restrictions, including adherence to Minimum Basic Operations, social distancing and regular sanitation.”


More info in “Georgia to Reopen Some Businesses, Including Gyms and Salons”
Elsewhere, Canada lowers its Emergency Business Account requirements to $20,000 in annual payroll, and lists some alternatives to the Paycheck Protection Program for small businesses in the U.S.

Today’s Tactic and Key Resource

Your staff are all amazing, but they didn’t sign up to be online coaches. And maybe you don’t need them until you fully reopen—which might not happen for months. Or maybe they’d be better off on government assistance. Read “What to Do With Your Staff.”

Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.