Coronavirus Response: April 17

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update

The White House has delivered its first tangible plan for reopening non-essential businesses. As we reported yesterday, the recovery for gyms will be a gradual process rather than a “grand reopening” with no restrictions. The general strategy will probably be a progression like this:

Online training.

The Flex model (online and in-person workouts).

Outdoor workouts in public spaces.

Small groups.

Business as it was before.

Expect backtracking along this model, too.
Here’s what you can do to prepare: “How to Reopen Your Gym.”


Opening Up America Again: Click here.
These guidelines will be further filtered by state and then local governments. Each level of government could slow the process.

Today’s Tactic

Update your client success manager role to include more touch points for online clients.

Key Resources

“A Tale of Two Texts” by Chris Cooper: Click here.

Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.