Coronavirus Response: April 15

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update

 
When it reopens, your gym will have a mix of in-person clients and online training clients.
 

Today’s Tactic

 
Accept that your gym probably won’t be allowed to run at full capacity when it finally does reopen. Visualize how you’ll operate with limited class sizes or coaching hours.
What tools will you need? What systems? What staff?
After you identify what you’ll need, start building your “new business.”
 

Key Resources

 
“How to Reopen Your Gym” by Chris Cooper
 

News

 
In separate early April complaints seeking class-action lawsuits, members allege LA Fitness and 24 Hour Fitness continued to charge membership fees despite closures caused by the coronavirus crisis: Click here.
From Clubindustry.com: “LA Fitness ranked No. 1 on the 2019 Club Industry Top 100 Clubs list with $2.09 billion in 2018 revenue. 24 Hour Fitness ranked No. 3 on the list with $1.51 billion in 2018 revenue.”
Both chains temporarily closed all locations in March.
There’s never been a worse time to own a gym.
But there’s never been a better time to own a coaching business, and the Two-Brain team has never been prouder to mentor the owners of coaching businesses.
 

Visit and bookmark the Two-Brain COVID resources page.

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