Coronavirus Response: April 13

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update

While some state governments are starting to talk about reopening businesses, recovery for gyms won’t be a V-shaped curve. There’s a chance that you won’t be able to reopen at full capacity, that your members won’t come back and that you’ll have to close again in future months. You have to plan for the worst but hope for the best.

Today’s Tactic

Your strategy for the next 30-90 days has four parts:

1. Retain revenue by retaining members.

2. Recover revenue by offering different services to current members—supplements and skipping ropes.

3. Grow revenue by attracting new members.

4. Grow your business through this new revenue stream and bring people back to in-person training.

Watch the video of Chris’s April 12 webinar “Rebirth of the Fitness Industry”: Click here.
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Weekly Schedule for Two-Brain Clients

World-Class Online Presentation Workshop With Cindy Ashton: April 16 at 2 p.m. ET on Zoom.
In our private Facebook groups:
Online Coaching Course Office Hours—Mondays, Wednesdays and Fridays at 11 a.m. ET; Tuesdays at 2 p.m. ET.
Weekly Sales Training and Role Play—Every second Wednesday at 3 p.m. ET. Next session: April 15.

Visit and bookmark the Two-Brain COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.