Daily Update
You can predict retention by measuring adherence. While a small number of gyms (less than 10 percent) are still keeping a high number of clients engaged in Zoom classes, that number might not compare to their regular in-person traffic. Right now, retention is more important than anything else, so you must know what online class attendance means and how it relates to retention. Read “Adherence and Retention Online.”
Today’s Tactic
Measure attendance in your online classes. Is it higher or lower than it is in your regular in-person classes? Who’s missing? Call them and then change your delivery to help them.
News
Forbes.com: “After Rejecting a Coronavirus Lockdown, Sweden Sees Rise in Deaths”
Most gyms in Sweden are still open. What does this news mean for their future?
Key Resources
The best marketing strategies don’t change when technology changes. Use Seed Client interviews, Affinity Marketing and goal reviews to start growing your online coaching business. If you’re not a Two-Brain member, access our huge collection of free tools to learn how to do this. Along with a dozen other resources, you’ll receive access to:
– “The Broke Gym Owners’ Guide to Marketing”
– “Affinity Marketing: The Guide to Acquiring High-Value Clients for $0”
– Free Digital Marketing Course: Master Facebook Ads in Two Weeks
Get access to everything here: Two-Brain Free Tools.
The Two-Brain Business COVID resources page has essential info for gym owners.
Click here to visit and bookmark the page.
