If you’re selling a product, they’re the same people.
But we’re selling a service. What’s the difference?
A consumer is paying attention. They read your blog posts, download your podcast and watch your videos. They’re fans. They might even pay for your material.
A client has a two-way relationship with you.
In my practice, I’m lucky enough to have hundreds of consumers. Two-Brain Business has sold thousands of copies; Two-Brain Radio has over a thousand listeners every week; and hundreds have even consumed my advice in person through seminars and free “Help First” phone calls. Their attention drives me to get up at 4am and write; to brainstorm ideas for webinars and podcasts. They push me far.
But I have far fewer clients. These people are my focus. These are the ones I’ll respond to on Sunday morning while my kids are in the hotel pool. These are the folks who keep me up late with worry, or make me punch my fist in the air when they win. These are the friends who get my focus and the majority of my attention.
Most consumers will never become clients. That’s okay: their “thanks for all you do” messages are more than enough for me. I’m happy to produce content to help them.
But after today, only my clients will have access to this focus group.
There are more free things coming for everyone else–I promise not to run out of ideas–but it’s critical to focus my attention on the tip of the spear. Keep an eye on those who stay in the group; ask them for help; model your gym after theirs. They’ll be happy to lead. Thanks for your attention!