Category: Vision

The Four Fears of Entrepreneurship

After working 1:1 with thousands of entrepreneurs around the world, our team of certified mentors has identified four key fears that kill entrepreneurs. Here they are, and here’s how to overcome each one.

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An obsessive man lies on his lawn and cuts a single blade of grass with red-handled scissors.

Consistency > Perfection

Strive for excellence. But when you can’t be excellent, know this: You’re more than good enough already. Ship, publish, hit “send.” This is how to use consistent but imperfect action to create great progress.

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A smiling former personal trainer works in an office, with the caption "this doesn't have to be you."

How to Coach Forever

Coaches can make a great living in the fitness industry now, and gym ownership isn’t the only way to do it. In this series, Chris Cooper will show you all your options and tell you step by step how to create a career as a coach.

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On a black background, a shiny red button and a bright green button with a yellow smiley face on it.

Best Lessons of 2019: The Power of Nice

“The Power of Nice” changed Chris Cooper’s life, and he had a chance to put its lessons into practice when under attack in 2019. Here’s how Linda Kaplan Thaler’s book can help you start 2020 off right.

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A portrait of business expert and writer Todd Herman in a blue suit with an urban skyline in the background.

Best Lessons of 2019: The Alter Ego Effect

Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here’s how you can use the “alter ego effect” to find success.

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In a patch of snow, an orange crocus with green leaves pokes through to symbolize rebirth.

State of the Fitness Industry: Rebirth

As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here’s Chris Cooper’s advice—consider it his “what I’d do if I were starting today” guide. Short version: Pivot or be left behind.

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