Coop explains why CrossFit affiliates are closing at an alarming rate and outlines what must change to save them.
Chris answers questions he’s received about his plan to save CrossFit, including a big one: Would he buy the company?
With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of CrossFit is uncertain. Chris has a plan to save it.
Free trials lead to price-based decisions and short retention—and they have low conversion rates, too. So, what should you do instead?
Many gym owners still rely on free trials to attract new members, but are they actually helping your business? The data says no.
Kenny’s investment in staff development improved retention, gym culture and revenue—one of his coaches now generates a third of total revenue!
Once a gym has strong business systems in place, coach development is the next big opportunity for growth. So what defines great coaching?
When done correctly, raising rates allows you to provide greater value to your members—without losing a single one!
Don’t copy your competitors’ pricing! Set rates the right way, so your gym becomes profitable, sustainable and pays you what you deserve.
