Wisdom gleaned from five decades in the fitness business.
Coop gives a high-level overview of all the lessons, tactics and actionable advice packed in his latest book.
How to scale your business from 0 to 500 members—and everywhere in between.
Two-Brain Programming delivers multiple tracks of customized programming along with resources for holistic coaching and coach development.
It’s wrong to undermine your gym’s stability or sacrifice your family’s income by paying coaches too much. Do this instead.
Chris Cooper explains exactly how you can build a great life and a thriving business with only 150 clients.
Chris Cooper unpacks the most comprehensive, data-driven analysis of the fitness industry ever conducted.
Certified Fitness Business Mentor Anastasia Bennett explains how to delegate roles and tasks to staff so you can avoid burnout.
The three most important words in business are “profit” and “cash flow.” Certified Fitness Business Mentor Brian Strump explains why.
