Today we are joined by Vaughn Vernon, owner of Affiliate Guard. Affiliate Guard is an industry-specific company that provides insurance coverage for affiliates. Founded by Vaughn in 1999, Affiliate Guard insures 2,500 gyms across the world today. Join us as we talk about Vaughn’s growth as a business and as an entrepreneur.
This episode is NOT about insurance. But Affiliate Guard is an official TwoBrain partner, which means they uphold the TwoBrain standard of excellence and care.
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/or schedule your free mentoring call by clicking here!
It’s no secret that many CrossFit affiliates have opened a second location and had a very bad experience. The mistake usually comes from the old, flawed model of “the more clients, the better” and has sometimes been fatal.
As I wrote in “Should You Open A Second Location?” A second location doesn’t double your work; it quadruples it. There’s a checklist in that article to help you decide whether the opportunity is really worth it.
But Jeff Larsh is one of the very few who has done it successfully. Jeff is the co-owner of several CrossFit Tidal locations.
Over the last eight years, Jeff has opened four CrossFit gyms by successfully implementing a multi-site CrossFit model. Jeff has a wealth of experience to draw upon to help you create a profitable and well-run business. Whether just starting out or looking to scale your current operations, join us today as we talk about adding an additional location to your business and much more!
Jeff and host Greg Strauch discuss opening multiple locations from scratch; leadership; and holding several locations to the TwoBrain standard.
Important Steps when adding an additional location:
Step 1: Make sure it aligns with your vision and is not just a shiny object
Step 2: Ensure that systems and process are in place to scale your business
Step 3: Prepare the support structure required for a multi-location business
Step 4: Decide whether to purchase or start a second location from scratch.
For those considering the purchase of another gym, here’s another resource:
Step 5: If purchasing, finalize the offer and wrap up the deal.
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/or schedule your free mentoring call by clicking here!
On this episode, we talk to Tammy Friedt. Tammy is one our amazing mentors here at TwoBrain, and she recently sold her business!
Selling a business or a gym is not an easy task and it takes a lot of patience in order to do it correctly. Today hear directly from someone who has lived through this process and gains some insight and tips into how it all happens. Learn about what needs to be done to prepare and sell a business, what documentation and legal advice you will need, and also we talk about what it feels like after it is all over!
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/or schedule your free mentoring call by clicking here!
Episode 147 – 1099 or W-2? With John Briggs of InciteTax
Recently, I have started to see a trend where gym owners are increasingly being audited by the IRS. Today we talk about such things as how to survive an IRS audit, Tax Planning for the New Year, and what exactly is a 1099 contractor .
As the year draws to a close, now is the time to start thinking about closing out your books and taxes for the year. Additionally, John has also bought himself his own CrossFit gym and we check in to see how his new venture is going!
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/or schedule your free mentoring call by clicking here!
On this episode, we sit down with Chris Cooper, the founder of Two-Brain Business.
Nearly ten years ago, Chris ran into trouble with his first business–a CrossFit gym–and hired a mentor. He began feverishly writing down all the lessons he was learning and blogging them along his journey to help others. Hundreds of blog posts later, Chris launched his first book, Two Brain Business, which is now the bestselling fitness business book of all time! In 2016, he launched TwoBrainBusiness.com and began mentoring other gyms so they could experience the same success he had!
Today, TwoBrain spans the globe with a mentoring team of 21, over 480 gyms in the TwoBrain family, and a growing group of entrepreneurs who don’t own gyms.
Join us today as we go over how Chris started Two Brain Business, the next steps for Two Brain, and the future of the Two Brain Radio podcast!
6:32 – Growing Two Brain Business from this point forward
10:45 – How Two Brain is helping businesses outside of CrossFit
13:52 – Where are CrossFit Gyms ahead and where are they behind?
19:21 – How can business owners get a leg up within their business?
23:50 – Long-term planning of Two Brain Business
27:59 – Leveling up the Two Brain Content
32:51 – Two Brain Stories with Josh Crill
Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/ or schedule your free mentoring call by clicking here!
On one hand, all of my ideal clients seem to be on there. LinkedIn is the social media for professionals, where you can identify high earners and find local entrepreneurs. And I think entrepreneurs are great CrossFit clients: they can afford it; they have a more open schedule; and they understand my rates and my hours.
On the other hand, LinkedIn doesn’t make it easy to advertise to these people. The news feed is a slow trickle, compared to Facebook’s torrent of cat pics and presidential memes.
AJ Wilcox has spent over $100M on LinkedIn Ads. His team manages the largest and most sophisticated accounts on LinkedIn worldwide. He says we have two choices: spend a minimum of $5000 per month on LinkedIn, OR spend nothing. In this episode, he shares the best practices for both strategies to get leads from the platform.
AJ Wilcox has been an online marketer since 2007 and managed hundreds of Google Adwords, Facebook and LinkedIn campaigns. In 2014 he decided to venture out on his own and started B2Linked in an effort to spread the success he was experiencing on LinkedIn while advertising to other companies. Today AJ is a certified LinkedIn Ads Partner.
Join us today as we dive into how you can apply LinkedIn advertising to your CrossFit gym or business. According to AJ, a solid campaign should following the following steps:
A – Audience – You’ve got to be able to target your audience efficiently
M – Message – Figure Out what you want to say to your audience
O – Offer – What are you going to say to get someone’s attention
