Generic “fitness for everyone” gyms compete on price and lose. Specialized gyms charge premium rates and win.
Two-Brain CEO John Franklin and Matt Becker of Gym Lawyers PLLC walk you through exactly how to buy a gym without landing on legal landmines.
If you burn out, your gym dies. That’s why taking care of your mental health is the best business decision you can make.
Your comfort zone is like a muscle. Find out how to exercise it and become more capable of making the changes your gym needs.
The Two-Brain Summit is back for its 10th year June 6-7 in Chicago, and it’s bigger than ever. Check out the jaw-dropping lineup!
Bionic CrossFit’s average revenue per member is $400+ on the strength of PT sales. Owner Chris Vasseur shares his secrets.
What if you stopped chasing headcount and instead focused on building huge value for your existing clients? (You’d win!)
Woodslawn Fitness is capped at 170 members with an average monthly value of $350. Here’s the secret marketing sauce.
Chris Cooper shares the zero-cost strategy he used to fill a new program at his gym in less than a week: affinity marketing.
