Quick money math for gym owners:
In 2024, the average big-group gym had 122 clients at about $168 each per month.
That’s $20,496 in monthly revenue.
What if that same gym’s average revenue per member per month jumped to $205?
👉 The monthly revenue would be $25,010—an extra $4,514 per month.
That cash is huge because it isn’t tied to:
- Costly marketing campaigns.
- More space and equipment.
- Additional wear and tear on gear.
- Increased staffing.
- Additional classes.
- More onboarding.
- Increased retention efforts.
- More supplies, such as chalk, soap and toilet paper.
That $4,500 drops right to the bottom line—which is a big deal. You could use it to pay yourself another $54,000 a year, for example.
Going from $168 to $205 is a $37 jump—22%.
We don’t recommend gym owners raise prices by 22% all at once—a mentor will help you calculate the exact required increase and perhaps roll out a series of increases in careful steps.
But a rate increase is just one solid tactic to boost ARM. If you had a list of other great tactics in front of you, you could stack them like bumper plates to build to a much-improved ARM number.
Of course, we don’t recommend you use every single tactic ARM-boosting tactic under the sun. That causes overwhelm. The better plan is to use select tactics that really move the needle to improve your business and your life.
I’ll give you an example.
45-lb. Plates: Rate Increase, PT and Specialty Programs
If you wanted to move from $168 ARM to $205, you could start by increasing rates by 10%. This is a relatively safe number for most gyms, and if you roll out your increase with a mentor’s help, you won’t lose members.
By the way, I can tell you that your coaching is much more valuable than $168.
That 10% increase would add $17 and take you to $185. Gross revenue jumps to $22,570. You need just $2,430 to get to $25,000.
You have so many options, but I’ll toss out two great ones:
Start selling one PT session a month to clients who want to work on certain skills. Sell just 10 per month at $85 each and that’s $850.
Then run a specialty program priced at $200 a person. Sell to eight members and you’re over $25,000 with an ARM of about $205.
Want to go further? Here are more plates:
- Get rid of discounts for all incoming members.
- Start offering habits coaching.
- Sell supplements.
And so on.
You see where I’m going:
Whatever your ARM is right now, the right tactics will improve it dramatically—and Two-Brain mentors have a huge list of proven tactics.
I’ve collected a host of them in an ebook to help you get started.
To get my guide “The Top 20 Battle-Tested Tactics to Raise Average Revenue Per Member,” send me a DM.
