Every business needs marketing. We all agree on that. But what IS marketing? Is it a team of 13 Facebook experts, tweaking landing page scripts and generating Clickfunnels reports? Or is it one mom saying “come with me!” to her best friend at the book club? It’s both, of course. And while everyone agrees that word-of-mouth marketing is a powerful force, it’s too passive for most businesses in the Founder and Farmer phases. We can’t afford to wait. At TwoBrain, we split our marketing into two parts: Affinity and Digital. First, we train entrepreneurs to be good at sales. If you’ve read Help First, you know that you don’t have to feel like a slimy salesman, but you DO have to sell. Removing barriers to entry, learning how to ask people to pay, and simply coaching people to the best result are all skills that can be mastered with practice. But few spend time practicing their sales skills. You should hone your sales skills because they are a marketing multiplier. For example, let’s say two personal trainers each spend $100 on a Facebook ad. They use one of our templates, so they have pictures and text ready to go. Let’s say each of those ad generates 10 leads for each trainer. Now, if Trainer #1 is trained in sales, he knows to call a potential client after they fill out their form. He makes sure they’ve booked an appointment, and tells them what to expect. He helps ease their transition into they gym. This means 7 out of 10 leads show up to talk with him. And since he’s good at the Help First model, he knows how to recommend the service they actually need, instead of selling another 6-week, revolving-door challenge. 4 out of 7 convert, purchasing a high-value entry point for $499. His ROI on the Facebook ad is $1996 with $100 ...
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