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Since 2012, I’ve been doing a free call with any gym owner or entrepreneur who needs one. I just passed the 2000th last week. (If you haven’t booked a free call with me yet, go ahead and click here.) This is part of my mission to serve 1,000,000 entrepreneurs: a 30-minute phone call, on my dime, to talk about your biggest problem, suggest a solution, and–if you’re the right fit–invite you into mentorship. I only do it once for each person. But I learn a LOT in that 30-minute span. Here are some of the top lessons I’ve taken from these calls over the last 6.5 years:  It’s never as bad as it seems when you’re in it. The problems of gym owners are changing quickly. The new problems are better problems. Most gym owners are now talking about profit (finally) A “free call” to Guam costs me $47 No one has unique problems (Germans, Guatemalans and Greeks all have the same problems we do in North America) My role isn’t to spout ideas, but a step-by-step plan. In other words, clarity A great idea at the wrong time can be fatal 96% of entrepreneurs in the fitness industry would “go to their gym and coach” the day after winning the lottery More clients is almost never the solution More entrepreneurs know they need “systems” than ever before Other consultants are a stepping stone up to TwoBrain (thanks to Dave Tate for predicting this in 2016) There are really four distinct phases of entrepreneurship (take the test to see where YOU are here) and each requires different advice, lessons and mentorship More owners understand the need for diverse revenue streams 1 in 8 owners cry when they get on the phone 1 in 10 owners are actually doing really well, but need some vision to get their gym operating autonomously Our lessons apply to physical therapy clinics, chiropractors, chocolatiers, tire stores, Kumon ...

The TwoBrain Road Show is coming to Europe in November! Want to attend? Get tickets to our UK seminar here. November 3 in London! Germany: email marcus.mcclain@crossfit.com November 3 in Frankfurt! France: email daniel.chaffey@crossfit.com November 5 in Bordeaux! In the last 12 months, 341 gyms have gone through the Incubator. They hail from the USA, Canada, Australia, New Zealand. Of course. But also: Sweden Ireland England Norway Germany Italy South Africa China Malaysia Spain Brazil …and a few others. We have gyms from every state in the TwoBrain Family. We have gym owners who don’t speak any English at all, gym owners who are still months away from opening, and gym owners who have been open for ten years.   Heck, we work with entrepreneurs who don’t even own gyms, but other service-based businesses.   And ALL of them asked,   “Will it really work HERE?”   Almost all of them say:   “Yeah, but Germany is different!”   “Yeah, but Argentina is different!”   “Yeah, but south Florida is different!”   Of course they are. Every gym is different. You and I are not the same. But we both care a lot, and we can build business systems to make you more money, get you home on time, and provide meaningful opportunities to make a living for your staff.   No matter where you are, mentorship with TwoBrain works.   Here’s why it will.   The Incubator teaches you how to build a business. It’s clear, it’s step by step, and a mentor will help you tailor it for your situation. There are even subtitles in German, French, Italian and Portuguese, and some of our mentors speak up to 8 languages!   Does everyone in the world charge the same amount? Of course not. But everyone in TwoBrain is working toward their value.   Does everyone live in the wealthiest area? Of course not. But our mentors help you identify who ...