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Joe Venuti and title text.

Five-Figure Clients: How CrossFit MASS Does It

How Joe Venuti scored $10,000 long-term value.
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Pointing at gold stars on a chart - What Are You Incentivizing?

What Are You Incentivizing?

How do you create wealth for your staff? By growing your platform and allowing your staff to grow with you. Chris Cooper explains.
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Emily Cabral and title text

Long-Term Value: What If Every Client Spent $10,000 in Your Gym?

The secret sauce behind high client lifetime value.
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A gym owner stressing over revenue - 300 Problems, No Profit

300 Problems, No Profit

Chris Cooper responds to common responses when he tells gym owners they need only 150 high-value clients to be successful.
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A client lacing up her gym shoes - should you run a free trial

Should You Run a Free Trial?

Chris Cooper explains why the free trial doesn't work for microgyms and gives you a better plan to acquire long-term coaching clients.
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Josh Price and title text.

The Future of Coaching

How to use the four pillars of coaching to build lasting, high-value relationships with clients.
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