Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

The Secrets of Huge Client Counts in Coaching Gyms

The Secrets of Huge Client Counts in Coaching Gyms

Jake Fields has close to 300 members at his CrossFit affiliate. He shares exactly how he retains and acquires clients.
Read More →
A graphic showing a red stick person pole-vaulting over a gap between two ledges.

Start With 150 Gym Clients to Avoid the “Valley of Death”

If you're overly ambitious when you open a gym, you'll create a giant pit you'll probably fall into before reaching success.
Read More →
A graphic showing a white arrow smashing through a gray brick wall.

Busting Through the Client Ceiling

Chris Cooper presents six things that will keep a gym stuck on a certain client total forever. Eliminate the problems and your gym will grow.
Read More →
How to Make $100,000 as a Personal Trainer

How to Make $100,000 as a Personal Trainer

Making $100,000 as a personal trainer might seem impossible. But it can be done if you create the right business plan. Here it is.
Read More →
A red icon with a ring around it stands in a sea of grey client icons.

By the Numbers: Who Has the Most Clients?

Chris Cooper reveals the top 10 leaderboard for Two-Brain gyms with the greatest number of clients in October 2022.
Read More →
A portrait of a shocked woman in front of an orange background.

The Shocking Truth That Will Make You Get Rid of Gym Discounts

If you run the numbers, you'll find that your gym or studio is going to be much better off if you pass on discounts and sales.
Read More →