Are You Really Your Best Client?

When I opened my CrossFit gym, I built it around what I liked.
I chose bars that were great for powerlifting. I put in two GHRs and a reverse hyperextension machine. I hung chains on all my cages and put a chalk bowl in the middle of the floor. I slid a Metallica disc in the machine and hit “repeat”.
The first woman to walk in the door walked right back out again.
I love my clients. But they’re not like me. At least, they’re not much like the 28-year-old me.
Are your “ideal” clients just like YOU?
Are your SEED clients your age? Do they have 3 hours every day to work out? Are they passionate about improving their snatch?
Do they earn what you earn?
One of the biggest turning points in my business came when I realized that my best clients weren’t much like me at all:
They earned more
They cared more about clean bathrooms
They wanted 1:1 attention often
They didn’t like Megadeth
They don’t want to think about programming
They care more about smiling than PRing their overhead squat three-rep max.
What did this mean?
I stopped projecting my budget onto their wallet
I took the skulls off my website
I stopped using the F word on social media
I replaced that blinking light bulb
I posted more pictures of people smiling
I cleaned the blood off the bars (true story)
I stopped yelling at them for chalk spills
I stopped believing people just had to “want it bad enough”.
I cleaned up my grammar (top earners don’t confuse “you’re” with “your”)
When I realized that I wasn’t my ideal client, I started getting cooler clients with smaller egos and fewer problems. Go figure.
One of the best reasons to do the SEED Clients worksheets in our Incubator is to discover who your best clients REALLY are, and what THEY want. That makes coaching easy, and owning a coaching business much easier.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.