“If you have a group-training gym, why would you start offering personal training?”
Well, you can easily add $10,000 or more to your revenue without hunting down a single new client.
I’ll tell you exactly how to do that in a free training session on July 8 at noon Eastern in our Gym Owners United group.
I’ll even give you a free guide so you have the resources you need to add PT revenue fast.
Don’t miss this session!
Faster Is Better
I got the “why add PT?” question a lot back in the day.
Here is my answer as a gym owner and business mentor, in two parts:
1. Some clients want to accomplish their goals as fast as possible. To help those clients, I need to offer the service that produces the greatest speed.
2. PT is a high-value service, and selling it allows me to earn more and pay coaches more.
We have the numbers:
- About 10 percent of your clients want PT—more attention, swifter progress toward goals.
- Adding PT can increase gym revenue by about 30 percent.
- Staff delivering service in appropriately priced high-value programs can earn $40-$80 per hour, which beats average group-class rates of $32.50.
- Rolling out a PT program the right way and offering more to current members costs $0 in advertising.
Let’s be real: Group fitness is great, but it’s a general solution for a general problem. To solve specific problems at speed—“I want to lose 20 lb. before the wedding”—you need another option.
When clients are winning and accomplishing goals fast, your business is going to win, too.
In fact, personal training saved my gym. When I had two, my CrossFit box was kept alive by my PT gym. Eventually, I learned how to blend them together to build one great gym that creates great careers for coaches and produces amazing results for clients.
I’ll show you how to do the exact same thing on July 8th at noon Eastern in our Gym Owners United group. Join the group right now, and let’s work together live to improve your business.
And if you want the option that will produce the swiftest results for your business, let’s talk about working together one on one: Book a call.
