Laurie Drummond is a 13-plus-year Australian Army veteran, self-declared wine enthusiast and the CEO of Ultra CrossFit in Milton, Brisbane, Australia.
Though the gym is nearing its seventh year, things haven’t always been easy. Just a few years after opening the doors, Laurie found herself injecting her own money into the business just to make ends meet each month.
“Failure wasn’t an option,” so she reached out to Two-Brain Business.
Today, the business is strong enough for Laurie to spend nine months away overseas. Her mission is to help other gym owners develop their teams to the same level of independence.
“It’s hard to make decisions and focus in the right area of business when there are so many balls to juggle,” she said. “Two-Brain Business provided me clarity and a pathway forward to create systems, improve leadership and become profitable. I want to be able to do the same for others.”
A former advisor to the Australian Ambassador in the Middle East, Laurie excels at communication and building relationships. She also draws on her experience owning and selling multiple businesses to help mentees learn to develop plans and execute them.
When she’s not working on her business or helping mentees work on theirs, Laurie enjoys traveling and relaxing on the beach with her dog, Lulu.