If you ask ten gym owners what’s happening in the fitness industry right now, you’ll get ten different answers. And most of them will be guesses dressed up as facts.
Someone will tell you group classes are dying. Someone else will tell you semi-private is the only model that still works.
Someone will tell you HYROX is a fad. Someone else will tell you HYROX is the biggest opportunity in a decade.
Someone will tell you CrossFit is finished. Someone else will tell you it’s rebuilding.
All of it gets repeated as truth. None of it is backed by real numbers.
I don’t like guesses. I like numbers.
That’s why, every year, Two-Brain Business publishes a “State of the Industry” report and shares the results for free. It’s the largest dataset in the fitness industry, and it exists so gym owners can make decisions based on facts (not what’s loudest on social media).
Numbers Beat Opinions Every Time
Numbers will tell you if something is working for gyms like yours, right now, in this economy.
Numbers will tell you if a strategy that used to work has stopped working.
And numbers will tell you which strategy, out of ten options, is actually the best one.
That’s the whole point of the “State of the Industry” report: replacing hot takes with facts.
When you know where you stand against the rest of the industry, you stop guessing at what to fix. You know whether your pricing is low, whether your retention is weak, whether you’re overstaffed or understaffed—instead of just feeling like something’s off.
That’s what the data does. It tells you where to focus.
Your Data Stays Yours
Your survey answers are anonymous. We don’t connect your answers to your identity.
We collect your email only so we know where to send your thank you gift.
When we partner with software providers like Wodify or Kilo to reach more gym owners, anonymity is a condition of the partnership.
Take the 2026 State of the Industry survey here.
What You Get Back
Filling out the survey will take you about 15 minutes. In return:
- You get the full report before most of the industry sees it.
- This year, everyone who completes the survey gets a custom Gym Report Card when the full report is released in November—a personalized breakdown showing exactly how your gym stacks up against the rest of the dataset on the numbers that matter.
- You help build the most accurate picture of the fitness business that exists anywhere, and help every other gym owner make better decisions.
This year, we’ve added a few questions specifically about the future of CrossFit and about HYROX. Not every gym is affiliated with either of those brands, but for the ones that are, we want real data on where things are headed, and that only happens if enough affiliates weigh in.
Add Your Voice
Most microgym owners are running their business without a clear picture of how they compare to others in the industry.
This report is a real, unbiased picture of what’s happening across thousands of gyms just like yours—built by gym owners, for gym owners.
So take 15 minutes. Fill in your numbers, whatever they are. Then, in November, we’ll send you your custom Gym Report Card and the full “State of the Industry” report before anyone else sees it.
Thanks for helping move the industry forward.
