Bad business info is more common than good advice.
I can say that with confidence after reviewing the recent output of a few “business experts” and finding incredible holes in their logic.
The only way to avoid falling victim to fake gurus is to get real numbers.
You can do that by filling out Two-Brain’s State of the Industry Survey, which closes Sept. 5.
Don’t miss your chance to be part of the industry-defining report to be published in November:
Chris Cooper has some rewards for you if you take five minutes to complete the survey. On the submission confirmation page, you will get immediate access to these guides:
- “The Ultimate 1-Hour-a-Day Marketing Plan for Gym Owners”
- “23 Sales and Marketing Scripts”
- “Raise Rates Without Losing Members”
- “Never Lose a Client Again”
- “Give Yourself a Raise”
- “5 Ways to $100K a Year”
- “How to Add $10K in Personal Training”
- And 12 more resources.
This stuff alone can help you build a world-class fitness business, but Coop will also send you the 2025 “State of the Industry” report before anyone else gets it.
That report will allow you to evaluate your business metrics and set targets for 2026.
You’ll get critical stats on:
- Revenue.
- Average revenue per member.
- Length of engagement.
- Headcount.
- Net owner benefit.
- Return on investment.
- Effective hourly rate.
- Staffing.
- Square footage.
- Cost to open.
- Marketing and client acquisition.
You won’t find this info anywhere else.
Without it, you’re flying blind.
With it, you can call BS when experts spout nonsense, avoid six-figure mistakes, reduce stress and set hard targets to help you set a course to the life you want.
Please take five minutes to complete the survey right now—it won’t be available tomorrow:
And when Coop’s analysis arrives in your inbox in November, use the report to build a strong business that will last for 30 years.
