I’ve written 10 books to help gym owners grow their businesses.
This week, you can have them for free.
But wait a sec—instead of just downloading them all and adding to an ever-growing library, let me help you pick the right one.
The book you need right now.
The one that will help you take the next best step.
Let’s be honest: Most of us are drowning in information. We read books and listen to podcasts, and then we move on without doing any work.
You don’t get a prize for collecting the most business books.
You get a prize for using knowledge to measurably push your business forward.
So here’s how to pick the book that will move the needle for you.
📘 If You’re Just Getting Started: “Start a Gym”
This book is ideal if you’re dreaming of opening a gym or already planning to open one. It’s also perfect if you’ve just opened a gym—you can take quick steps to backfill elements that are essential for long-term success. We call this Founder Phase.
I’ll walk you through choosing a location, writing a business plan and—most importantly—becoming profitable fast. Some entrepreneurs who read this book use it to open in the black on Day 1 with dozens of paying members.
If nothing else, this book is a checklist you can use to ensure you don’t miss something critical. Many startup mistakes will take six months and $100,000 to fix. Let’s skip that.
This book is $0, and you can read it in a few hours. If you use it to avoid costly mistakes, your ROI is massive.
📗 If You’re Open But Stuck in the Grind: “Gym Owners Handbook”
This is the book for Farmer Phase: The doors are open, but the business isn’t growing like you hoped it would.
You’ve got staff, but you’re still doing everything. You’re working hard, but the gym isn’t working for you.
“Gym Owners Handbook” is tactical. It teaches you how to:
- Build a marketing plan.
- Sell your service.
- Write SOPs.
- Retain clients.
- Systemize your business.
It’s the one book that almost every gym owner needs because it’s a step-by-step manual you can use to fix or improve every critical aspect of your business.
📙 If You’re Earning a Living and Ready to Build Wealth: “Millionaire Gym Owner”
Your gym is successful. Congrats! So what’s next? Welcome to the Tinker Phase.
“Millionaire Gym Owner” will help you go from income to investment.
Whether you’re thinking about buying your building, opening another gym or starting something new, this book supplies a roadmap and real stories from 25 gym owners who became millionaires.
📕 If You’re Not Sure What Phase You’re In: “Founder, Farmer, Tinker, Thief”
This book lays out the entire entrepreneurial journey and helps you figure out where you are—and what you need to do next.
If you’re overwhelmed, scattered or unsure what book to read first, start here.
🕐 If You Can’t Find Time to Work on Your Business: “The Golden Hour”
Every gym owner I know is passionate and hardworking, but many are overwhelmed, too.
You get up early, stay late and do everything—but at the end of the day, you feel like you didn’t accomplish anything, right? You’re working in the business, not on it.
The solution? A simple habit: Do one thing to grow your gym every day before you do anything else.
“The Golden Hour” explains how that habit compounded over 15 years and took me from bankruptcy to owning a thriving business. The book even includes a six-week challenge with daily tasks to complete and a collection of resources to help you succeed.
“The Golden Hour” will help you create a key entrepreneurial habit you can use forever to implement anything you learn. It’s highly recommended.
🧠 If You’re a Great Gym Owner But Your Coaching Needs to Improve: “Help Best”
This book is for gym owners who have built a great business but now need their coaches to deliver world-class service and get A+ results for clients.
“Help Best” is all about serving clients in measurable, meaningful ways.
Your gym won’t thrive because of “great community” or some trendy method. If you want a strong business that will last for decades, you need to produce measurable results for clients and help them accomplish their goals.
This book teaches your coaches how to deliver those results—at scale. Yes, doing so will provide a financial reward. But it will also literally improve the health of your community, and I know you got into the gym biz to help people become healthier.
Do Something!
These books—and a few others from my catalogue—are free on Amazon until Aug. 8.
You can access everything from my Amazon author page.
Or if you want the personal touch, just send me a message on Facebook and ask, “Coop, which book should I read?”
I’ll tell you.
You can also DM me to tell me which book you selected and the action you took after reading it.
Action is what matters most, and I’d love to hear what you did.
Get a book on me. Pick the one that fits your current phase as a business owner.
Then dig in and do the work.
About the Author: Chris Cooper has written 10 books on the fitness business, and he is the founder of Two-Brain Business, a mentorship company that serves 1,000 gym owners around the world.
