The 2025 Two-Brain Summit is in the books, and I had one of the best jobs in Chicago:
Ask gym owners about their greatest accomplishments with the help of a mentor.
I’ll drop their answers below in between some of the best shots from an amazing weekend.
If you’d like to be part of the party in 2026, you can take advantage of early bird pricing here.
“I achieved millionaire status and then I increased it by 10 percent in eight months.” —Patrick Claffey, RX Gym and CrossFit Didsbury
“Mentorship for me unlocked time so I could grow and develop the business but also my lifestyle.” —Adam Clasper, Primal Mvmnt Fitness and Nutrition
“In the two years I’ve been with Two-Brain, we have added over $500,000 in recurring revenue every year, and we’ve tripled our net owner benefit.” —Tim Rainer, Fit One Five
“Since joining Two-Brain, my ARM has doubled in size, my number count for clients has doubled in size, and my revenue has grown from $5,000 to over $25,000 in less than 17 months.” —Theresa Straight, Iron Family Fitness
“When I first joined Two-Brain, I was barely making $6,000 a month, and within six months I was paying myself that much, and now I pay myself much more. Second accomplishment: I was able to put a $70,000 pool in my backyard. … And I did a ‘yes trip’ to Disney and Universal for my family for 11 days, meaning (for) anything they wanted I was able to say ‘yes.’ I would also add that I have time and freedom emotionally and physically to be with my family, to play hooky, to go to the kindergarten graduation, to go to the dance recitals and basically do what I want when I want—and it brings me joy.” —Ashley Kates, StrongHER
“The main thing I’ve learned from Two-Brain is how to be profitable, how to charge more and be in charge of my business.” —Daniel Dobbs, CrossFit Accion
“One of the biggest things that we’ve done as a gym and as an owner group is increasing our net owner benefit without necessarily the need to increase the amount of members. … One of the ways we did that was increase the ARM of each member.” —Ed Conway, The Tribe
“Since joining Two-Brain in 2022, our revenue has increased by about 30 to 40 percent, and our churn rate has gone down like 4 percent. So we’re super happy.” —Melissa Whitmer, Crush NTX Fitness
“We were on the leaderboard for revenue, and I believe it was in the range of $74K (per month). … One of the best things for me with the mentorship is just the one-on-one dialogue with someone who can speak business, but not just business but gym-related business. That has helped me immensely.” —Jon Bartholomeo, Mohawk Valley Wellness
“Two-Brain mentorship has helped me go from having a very empty gym to a very full gym, and for me from working 70 hours a week to only coaching four hours per week.” —Ian Smith, Mountain Speed, Strength and Fitness
“I was able to grow my ARM by over $400 and get freedom of time back for days when I’m not in the gym because I was able to put staff there.” —Estreya Rosado, Avenger Athletics
“Being able to bubble-proof my business and not have it fall apart when I get sick or when something has to happen with the kids.” —Amanda Buckner, Untamed Fitness
“Since working with Two-Brain, we have bumped our length of engagement up by 33 percent, which is amazing.” —Justin Keane, Woodshed Strength and Conditioning
“One thing that I’ve accomplished with Two-Brain after about three years is taken our revenue close to double.” —Ben Dominique, Pro Performance
“We grew our staff—we have like five, six, new staff members—and that helped us free up our time immensely. So we have more free time to do things with our family, friends and just stuff we want to do on our own. And that was all thanks to Two-Brain.” —Kern Leader, Pro Performance
“Last year we doubled in size with our member count.” —Travis Laufle, TRVFIT Detroit
“They got me through the pandemic, survived that. So far we’ve doubled our revenue since then. … I have a lot more time.” —Lawrence Herrera, Performance Ranch
“Our ARM went from like $79 up to $189. Our LEG has increased from like 70 days now to almost two years.” —Kelsey Goncalves, TRVFIT Southwest Grand Rapids
“Through all this we’ve just won freedom of time, where I get to hang out with my wife and daughter at home, don’t have to clock a nine-to-five, and get to be really fit doing all of that.” —Blake Bramer, 413 Fit Club
“We have doubled our monthly revenue since we’ve been with Two-Brain.” —Aaron Scott, CrossFit Structure
“We got rid of an open access style gym and went all in on the group coaching, which is a huge task. We’re now four years on, and we’re crushing our revenue from when we were on the open access, and we’ve also brought two lovely kids into the world, who I get to spend loads of time with.” —Charlie Banfield, Function Fitness
“Since joining Two-Brain we’ve bought the land for our building and built a building on it.” —Kidd Ellis, Vegvisir CrossFit
“I’ve bene able to go from not paying myself to now $600 a week for me and my husband, and we’re now taking Wednesday evenings off, spending time with our family, cooking dinners together and really actually living our lives again.” —Jill Alvarez, Xtreme Fitness
“We have bought our building in the last two years, and in the last year I quit my job as a teacher to become a full-time gym owner.” —Justin Ruffing, CrossFit Tiffin
“The one thing that has been great to me and my success of my gym is getting my wife out of the corporate world into the gym full time, and that recently just happened.” —Steven Colon, CrossFit Tao
“The best thing that’s probably happened to me is getting some systems in place because I actually went through a six-organ transplant, but unfortunately the first time it rejected, so I had a second translant again. I was gone the whole year, but the business was able to survive, and I was able to keep it going. Without the systems in place, it wouldn’t have been possible.” —Tim Urbanik, Get Fit Kenosha/Elite Endurance
“One of the greatest things that has happened at our gym since being a part of Two-Brain is that we have been able to create more time for ourselves, taking more trips together, which just used to be such a far-off dream—to be able to leave our gym. Now we get to travel.” —Joanne Tablang, All Kine Community and Fitness
“Over the last year we really focused on our founders club, so were were able to open our doors with 54 paying members, so that was huge.” —Tori Jablonka, Immortal Athletics
“It’s amazing when you ask somebody for help and you actually take that help and you lay it out step by step like they tell you what to do. So when we did that, we swallowed our pride and said, ‘OK, thousands of gyms do this. It’s gotta work.’ Sure as all get up, the stuff just works as long as you follow the steps. That’s exactly what we did to a tee, and the proof is in the pudding. … I think Two-Brain is worth its weight in gold.” —Scott Jablonka, Immortal Athletics
“We got back to our pre-COVID revenue numbers and membership numbers.” —Graham King, Urban Athletic Group
“The Help First mentality finally helped me find the intersection between making an impact in the world and making a good living for myself and my family.” —Damon Vincent, Train Unique
“The biggest thing that happened for me since joining Two-Brain is my schedule is filled with one-on-one clients two weeks out.” —Zachary Goldstein, Unlimited Performance
“The number 1 thing I’ve learned so far since being with Two-Brain is to delegate and just get things off of my plate so I can focus on more important things.”—Marybeth Goldstein, Unlimited Performance
“Over the last year in mentorship I’ve gone from owning one gym established for 15 years to now three. They are in the green and moving in the right direction.” —Eamon Boylan, Ronin CrossFit/Ronin Strength and Fitness
“This last year we bought our dream house.”—Michael Plank, Underwood Park CrossFit
“I’ve been traveling more since I’ve been setting some systems up in the studio.” — Neychla Abreu, NFit Studio
“Since joining Two-Brain, something I’ve been really proud of is being able to be at home with our 15-month-old son and helping my wife with her PT business that runs out of our facility. We get to work together a lot. And overall stress has dropped dramatically.” —Nick Showman, Showtime Strength and Performance
Join Us in 2026!
That’s an incredible list of successes—all as a result of focused work with the help of a mentor.
I’d like to talk to you in 2026 at the summit in Chicago to hear what you’ve accomplished!
Early bird pricing is available for a limited time. Take advantage of it here.
