What if you had a checklist that contained everything you had to do to build a great gym business and earn more than $100,000 per year?
That checklist now exists.
I spent the last six months distilling more than a decade of gym ownership into a 12-page document that will guide you to evaluate key aspects of your business and then take clear steps to improve your metrics.
Business ownership can be complicated, and gym owners tend to get overwhelmed by all the things they must do. But breaking things down into a manageable checklist gives you a way to pick the big problem apart and start making progress.
Yes, the checklist is long, but each item is manageable. Take action, tick a box and then move on to the next line. If you do this, you’ll build incredible momentum, and your gym will grow fast.
I’m going to give you a quick preview of the checklist, but if you want the whole package right now, send me a DM on Facebook and request it. I’ll deliver it to you ASAP so you can get moving.
Every Gym Owner’s Essential To-Do List
The checklist booklet is broken down into six sections, with a ratings scale for you at the beginning. You can literally compare your gym metrics to the numbers in the book to determine which area of your business you need to improve first.
I want you to know exactly where we get the numbers we present and why I can confidently stand behind the checklists.
For the last five years, Two-Brain Business has conducted a massive data-collection effort. We analyze metrics from our 1,000 clients, we survey gym owners around the world, and we get mountains anonymized data from software providers such as Wodify. It’s the biggest gym data set in the world, and we dig deep into it. We publish our analysis every year in our “State of the Industry” report.
This extensive ongoing research allows us to say, “This is exactly what you need to do to build a strong, profitable business.”
It also allows us to say, “You don’t need to do that,” “This tactic worked once in 2021” and “That’s BS. Ignore it.”
To show you what the checklist is all about, I’ll give you one example from each section:
- Get more clients—I have a referral funnel generating leads consistently.
- Average revenue per member—I have increased my rates within the last three years.
- Length of engagement—I reach out to former clients at least three times after they leave.
- Effective hourly rate—I delegate lower-value roles and measure staff performance.
- Staff—I have a staff onboarding plan.
- Finance—I use a P&L or another financial tool to guide decisions for my business.
Do you do all six of those things?
If you do, good for you! Now it’s time to start checking more boxes (DM me for the plan!).
If you aren’t doing these things, you know what to work on today.
Checklists for the Win
Let’s face it: Most gym owners are first-time entrepreneurs, and we don’t know anything about business. We get overwhelmed by the nuts and bolts of business and tell ourselves “if I coach better classes, that’s gonna save my gym.”
That’s just not true. I discovered this personally, and the sooner you realize it, too, the sooner you can start growing your gym—because nobody is coming to do it for you.
I want to help you become a real entrepreneur—a CEO. I want you to get better results for clients, create careers for staff members and improve your own life. You deserve it! Your starting point: My new checklist for gym owners.
Request the guide, evaluate your business and check some boxes. Then take action and add more checkmarks. If you do that on repeat, your business will grow—I guarantee it.
And if you’re overwhelmed by my general list and don’t know where to start, don’t worry. A mentor can help you analyze your unique business and make a detailed plan to improve it. They’ll provide done-for-you resources to reduce drag, and they’ll supply accountability so you get the work done fast.
To hear more about the accelerated plan to improve your business with a mentor’s help, book a call here.
