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Welcome to the Free Tools Kit

Below you’ll find tools and resources used by Two-Brain gyms. We’ve broken it down into six parts, each addressing a common obstacle gym owners face.

Welcome to the Free Tools Kit

Below you’ll find tools and resources used by Two-Brain gyms. We’ve broken it down into six parts, each addressing a common obstacle gym owners face.

Welcome to the Free Tools Kit

Below you’ll find tools and resources used by Two-Brain gyms. We’ve broken it down into six parts, each addressing a common obstacle gym owners face.

Welcome to

The Free Tools Kit

Below, you’ll find tools and resources used by some of the most successful gym owners in the world. We’ve grouped them as they relate to the six main opportunities you have to make more money.
Opportunity 1

Get More Members

A gym that’s too small can’t support a stable income.
• The Ultimate 1-Hour-a-Day Marketing Plan for Gym Owners
• The Ultimate Sell-by-Chat Strategy for Gym Owners
• 23 Sales and Marketing Scripts
• Close More Sales Appointments
• Affinity Marketing
Opportunity 2

Charge More

High-value services priced correctly are better for your clients and your business.
• 20 Battle Tested Tactics to Raise Rates
• How to Add $10k in Personal Training
• Rate Raising Starter Kit
• Raise Rates Without Losing Members
Opportunity 3

Keep Members Longer

Better retention means less marketing, less selling, and more impact in your clients’ lives.
• Never Lose a Client Again
• Retain Your Way to 500+ Members
• The 5 Pillars of Retention
Opportunity 4

Pay Yourself Appropriately

Revenue means nothing without profit.
• 5 Ways to $100K a Year
• Give Yourself a Raise
Opportunity 5

Control Your Costs

Every expense should drive revenue.
• Profit & Loss Primer
• Do You Really Need That? (Slashing Costs For the Win)
• How to Pay Your Coaches $80k a Year without Bankrupting Your Gym (Intrapreneurialism 101)
Opportunity 6

Hire the Right Staff

Great teams make great gyms.
• Hiring Plan & Job Descriptions
• How to Hire a GM (and What to Pay)
• 7 Deadly Sins of Staffing
• Climbing the Value Ladder

Questions?

Book a call with a Two-Brain mentor by clicking below.
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