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Welcome to the Free Tools Kit

Below you’ll find tools and resources used by Two-Brain gyms. We’ve broken it down into six parts, each addressing a common obstacle gym owners face.
Opportunity 1

Get More Members

A gym that’s too small can’t support a stable income.
• The Ultimate 1-Hour-a-Day Marketing Plan for Gym Owners
• The Ultimate Sell-by-Chat Strategy for Gym Owners
• 23 Sales and Marketing Scripts
• Close More Sales Appointments
• Affinity Marketing
Opportunity 2

Charge More

High-value services priced correctly are better for your clients and your business.
• 20 Battle Tested Tactics to Raise Rates
• How to Add $10k in Personal Training
• Rate Raising Starter Kit
• Raise Rates Without Losing Members
Opportunity 3

Keep Members Longer

Better retention means less marketing, less selling, and more impact in your clients’ lives.
• Never Lose a Client Again
• Retain Your Way to 500+ Members
• The 5 Pillars of Retention
Opportunity 4

Pay Yourself Appropriately

Revenue means nothing without profit.
• 5 Ways to $100K a Year
• Give Yourself a Raise
Opportunity 5

Control Your Costs

Every expense should drive revenue.
• Profit & Loss Primer
• Do You Really Need That? (Slashing Costs For the Win)
• How to Pay Your Coaches $80k a Year without Bankrupting Your Gym (Intrapreneurialism 101)
Opportunity 6

Hire the Right Staff

Great teams make great gyms.
• Hiring Plan & Job Descriptions
• How to Hire a GM (and What to Pay)
• 7 Deadly Sins of Staffing
• Climbing the Value Ladder

Questions?

Book a call with a Two-Brain mentor by clicking below.
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